# Proposal: Website Expansion — Cohort Onboarding Page

## Executive Summary
This project adds a new, conversion-focused **Cohort Onboarding** page to the existing RaidGuild Next.js website. The page will be designed and implemented using RaidGuild's established design system, typography, color palette, illustration library, and iconography.

The execution reflects the evolved production workflow: **Suede leads design and frontend implementation end-to-end**, with **Sam providing limited backend, analytics, and technical support**.

**Scope:** Single page design and implementation
**Rate:** $75/hour
**Estimated Time:** 17 hours
**Total Ask:** **$1,275**

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## Goal
Create a conversion-optimized Cohort Onboarding page that:
- Clearly communicates RaidGuild's cohort process and value proposition
- Guides prospective members through the application journey
- Maintains full brand consistency with the existing website
- Integrates seamlessly with current backend infrastructure
- Converts visitors into qualified applicants
- Align with cohort hosts' vision and integrate with broader operational process

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## Scope of Work

### Core Deliverable
- Fully responsive Cohort Onboarding page with three-section layout (process, value, call to action)

### Included Work
**Design & Frontend (Suede):**
- Copywriting and content refinement
- Image and graphic selection from existing asset library
- Review and integration of existing Apply form
- Responsive design (desktop, tablet, mobile)
- Design in Figma and direct implementation into the Next.js app
- Brand-compliant layouts, typography, and color application

**Backend & Technical Support (Sam):**
- Form backend integration and testing
- Analytics configuration
- Light architectural review and technical support
- Final QA and deployment assistance

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## Design Approach
- Treat the page as a natural extension of the existing website
- Use established design system components and patterns
- Create clear visual hierarchy to guide user through onboarding journey
- Balance illustration, typography, and whitespace for clarity
- Optimize for both desktop and mobile conversion paths
- Ensure smooth integration with existing Next.js architecture

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## Estimated Time Breakdown
- **Suede (Design & Frontend):** 14 hours
- Page layout and responsive design: 8 hours
- Copywriting and content refinement: 3 hours
- Asset selection and form integration: 2 hours
- Figma design and Next.js implementation: 1 hour
- **Sam (Backend & Technical Support):** 3 hours
- Form backend integration: 1.5 hours
- Analytics and QA: 1.5 hours

**Total Estimated Time:** **17 hours**

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## Deliverables
- Fully responsive Cohort Onboarding page
- Figma designs for desktop, tablet, and mobile
- Functional form integration with existing backend
- Analytics-enabled page
- Clean, maintainable additions to the current Next.js codebase

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## Value to RaidGuild
- Creates clear path for prospective members to understand and join cohorts
- Reduces friction in the application process
- Elevates professionalism and credibility for cohort program
- Maintains brand consistency across all website touchpoints
- Provides analytics visibility into conversion funnel
- Supports guild growth through improved member acquisition

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## Investment Summary
**Total Cost:** **$1,275**
(17 hours × $75/hour)

This proposal delivers a focused, high-impact addition to the RaidGuild website, strengthening the cohort onboarding experience while maintaining full brand and technical alignment.

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