# LiveIntent Destination

This LiveIntent destination supports audiences generated using Segment Personas as a user property. To use this destination, you will need to have the Segment’s Business Tier plan which gives you access to [Personas][personas].

If you don’t have access to Personas but still want to send data to LiveIntent, you can use the [Page][Page], [Screen][Screen], [Track][Track], [Identify][Identify], and [Group][Group] calls. In this case, LiveIntent lets you build audiences based on these calls. For more information about sending your data to LiveIntent via direct calls (to Page, Screen, Track, identify, and Group), please reach out to your LiveIntent customer success representative.

## Overview

[LiveIntent][liveintent], one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with over 200 million verified people every month across all types of media. With the anonymized email address at the center of its industry-leading identity graph, LiveIntent provides brands with solutions that help them monetize, acquire, and retain real people, even when cookies don’t work.

The Segment Personas integration with LiveIntent uses the _Event destination_ type. Segment customers can send user data created in Personas to LiveIntent for targeting across email newsletters and web inventory. LiveIntent destination lets you build and enrich audiences that you can use on LiveIntent’s platform to target addressable audiences in campaigns across email newsletter inventory and across the web.

This destination is maintained by LiveIntent. For any information about this destination, contact the LiveIntent Support team at [e-mail].

## Getting started

Whether you are using Personas to build new audiences or enrich profiles with new traits, you can send Audiences and computed traits through Personas to the LiveIntent destination.

When you are setting up this destination for Segment Personas audience, provide the name of the audience in the settings. You can send audiences generated using Segment Personas to this destination as user property. If no corresponding audience exists in LiveIntent’s platform, one will be automatically created.

### Supported sources and connection modes

The LiveIntent destination supports the following source types and connection modes.

{% include content/connection-modes.md %}

### Adding LiveIntent destination

Perform the following steps when adding the LiveIntent destination.

1. From the Destinations catalog page in the Segment App, click Add Destination.
2. Search for LiveIntent in the Destinations Catalog, and select the LiveIntent Audiences destination.
3. Choose which Source should send data to the LiveIntent Audiences destination.
4. Enter the API Key and AppId that you received from LiveIntent in the LiveIntent Audiences destination settings in Segment. In case this destination is used for a Personas audience, also add the name of the audience in the settings.

## Personas

Personas sends Identify or Track calls to the LiveIntent destination for each user who is added or removed from an audience. Subsequently, later syncs only send updates for those users who were added or removed from the audience since the last sync. The _traits_ name, and the _properties_ name of the Identify and Track calls, respectively, are the snake_cased version of the audience name. The value is _true_ if the user is part of the audience. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the trait _order_completed_last_30_days: true_. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to _false_.

## Settings

| Setting | Description |
| ----------- | ----------- |
| API Key | Request from LiveIntent |
| AppId | Request from LiveIntent |
| Audiences | If you use this destination for an audience generated using Segment Personas, specify the snake-cased name of the Segment audience; otherwise, the setting will be ignored|

### Requesting access to LiveIntent destination

Request an _API Key_ and _AppId_ by sending an email to the following LiveIntent support email address: [e-mail].

[Demo]: https://segment.com/demo/
[Group]: https://segment.com/docs/connections/spec/group/
[Identify]: https://segment.com/docs/connections/spec/identify/
[LiveIntent]: https://www.liveintent.com/
[Page]: https://segment.com/docs/connections/spec/page/
[Personas]: https://segment.com/docs/personas/
[Screen]: https://segment.com/docs/connections/spec/screen/
[Track]: https://segment.com/docs/connections/spec/track/