# A List of Top Free/Paid Tools for Marketers
Marketing is such a versatile and broad field. There are a lot of areas, types, and categories, and it’s almost impossible for someone to understand them all. Effective Marketing is all about understanding core principles and knowing things that can [help you achieve your goals](https://hackmd.io/@NathanDrake/Scholarship-Essay-Examples).

Practices change altogether if we move from social media marketing to search engine marketing. As a marketing professional for 9 years, I can say that marketing has become tougher. In the early days, we tend to get desired results quickly, and that too with little effort.

Now, it's all about [algorithms](https://hackmd.io/@Martin982/how-do-ai-and-ml-algorithms-work-in-writing-tools), [knowledge](https://hackmd.io/@kilotl/HamletRaidAwareness), awareness, content, and best practices. In this article, I’ll provide you with a list of the top Free/Paid tools that marketers can use to stay ahead of the competition. Before we start, let’s find out why we need marketing tools.

The transformation of customer service, in this age, has been remarkable. Customers no longer have to go through the frustration of waiting on hold, for phone support. By getting a customer service [virtual assistant] they now expect efficient resolutions, through communication channels. The emergence of media, chatbots, and AI-driven solutions has transformed customer engagement. Brands now interact with their audience in completely new ways.

## Why do we need marketing tools?
Marketing tools help businesses efficiently reach, engage, and analyze customer behavior across multiple channels in order to optimize campaigns and drive sales. These tools automate repetitive tasks, provide [data-driven insights](https://www.custify.com/blog/customer-insight-marketing/), manage complex campaigns, and boost consumer relationships.
Here are some benefits we can get from using marketing tools:
1. [Business management software with AI advisor](https://www.vcita.com/) enhance business outreach across multiple channels like social media and email, broadening market reach.
2. Marketing tools offer analytics for valuable insights into campaign performance and customer preferences, aiding in marketing optimization.
3. [Automation tools in marketing](https://blog.hackmd.io/blog/2022/02/07/hackmd-versus-confluence) streamline repetitive tasks, boosting efficiency and freeing up time for higher-value activities.
4. Marketing tools aid in planning, executing, and managing campaigns across various channels, offering features like calendars and workflow automation for better organization.

## Major types of Marketing Tools
### Marketing Automation Tools
The purpose of [marketing automation tools](https://www.postgrid.com/direct-mail-automation-software/) are to automates marketing actions or tasks. These tools streamline marketing workflows so that you can measure the outcomes of marketing campaigns.

**Some marketing automation tools are**:
* [**HubSpot Marketing Cloud**](https://www.hubspot.com/products/marketing): An all-in-one platform for email marketing, lead nurturing, CRM, and analytics.
* **Marketo Engage**: Powerful enterprise-level automation with lead scoring, social marketing, and personalized campaigns.
* **Eloqua**: Robust automation for complex [B2B campaigns](https://blog.hackmd.io/blog/2024/01/18/convince-team-use-hackmd), with advanced segmentation and analytics.
* **ActiveCampaign**: User-friendly platform with automation for email, SMS, and website personalization.
* **Keap**: Affordable option for small businesses, with landing pages, CRM, and email marketing.
* **Moosend**: Email marketing and automation with landing page builder, A/B testing, and analytics.
* **Mailchimp**: Popular email marketing tool with automation features, landing pages, and basic CRM.
* **Constant Contact**: Simple and reliable email marketing with automation workflows and basic reporting.
* **Klaviyo**: E-commerce focused automation for personalized email campaigns, SMS, and customer journeys.
* **SharpSpring**: CRM-integrated platform with marketing automation, lead scoring, and web tracking.
* **[Deduxer.studio](https://www.deduxer.studio/)**: It is a is a leading [webflow agency](https://www.deduxer.studio/services/webflow-agency) focused on building interactive, scalable, and unique websites for ambitious start-up and brands. Salesforce-owned automation tool for B2B marketers, with strong lead nurturing and reporting.
* **[CourseApp](https://courseapp.com/)**: concocting a perfect potion – it requires the right ingredients in the right proportions.
* **AutopilotHQ**: Visual workflow builder for email, SMS, and web push notifications, great for user engagement.
### Social Media Marketing Tools
[Social media marketing](https://itphobia.com/how-to-make-a-facebook-post-shareable/) tools serve a multitude of purposes. They can help you manage your social media presence more efficiently, effectively, and data-drivenly.
Social media marketing tools are:
* **[Hootsuite](https://www.hootsuite.com/)**: Manage multiple social media marketing accounts, schedule posts, track engagement, and analyze performance.
* **[Buffer](https://buffer.com/)**: Schedule and publish social media content across platforms, analyze results, and collaborate with teams. It costs $120 for 10 social media channels.
* **Tailwind**: It helps you find hashtags, monitor trends, and share evergreen content on different social media platforms. It costs $39.99 for two users.
* **Sprout Social**: is a comprehensive platform for social media management, engagement, monitoring, and reporting.
* **[Loomly](https://www.loomly.com/)**: You can integrate this with Buffer. Besides that, it is an excellent tool for content discovery, organization, and management. It costs $73 for six users.
* **Sendible**: All-in-one tool for social media management, publishing, listening, and reporting for agencies.
* **SocialPilot**: Schedule and publish social media content, track engagement, and analyze reach across platforms.
* **Later**: Its a [Social login](https://www.mageplaza.com/magento-2-social-login-extension/) extension with Visual content planning for Instagram, TikTok, and Pinterest, with analytics and insights.
* **TweetDeck**: Manage multiple Twitter accounts, track keywords and conversations, and engage with followers.
* **AgoraPulse**: is a social media management platform with scheduling, engagement tools, and influencer marketing features.
* **Zoho Social**: Affordable social media management solution with scheduling, listening, and analytics features.
* **Falcon.io**: Comprehensive social media suite for enterprise brands, with publishing, listening, and social commerce tools.
* **Meltwater**: Social media listening and intelligence platform for tracking brands, competitors, and industry trends.
* **Brand24**: Social media monitoring and analytics tool for tracking brand mentions, sentiment, and influencer insights.
### Email Marketing Tools
[Email marketing tools are extremely useful](https://www.upwork.com/resources/email-marketing-tools) if you want to create, send, test, optimize, and see reports on email campaigns.
* **[HubSpot Marketing Cloud](https://www.hubspot.com/products/marketing)**: Powerful email marketing automation with segmentation, personalization, and performance tracking.
* **[Mailchimp](https://mailchimp.com/)**: Popular email marketing tool with a drag-and-drop editor, [PTE Essay template](https://www.pteielts.com/pte-essay-template-2023/), and basic automation features.
* **[Desonto](https://desonto.com/)**: Self Service Marketplace designed for B2B lead generation, offering automated email campaigns, appointment booking, webinar registrations, and LinkedIn follower growth
* **Klaviyo**: E-commerce focused email marketing with automation for personalized campaigns and customer journeys.
* **ActiveCampaign**: User-friendly platform with email marketing, landing pages, CRM, and automation workflows.
* **GetResponse**: Email marketing tool with landing pages, webinars, and automation features for small businesses.
* **Moosend**: Email marketing and automation with landing page builder, A/B testing, and analytics.
* **SendinBlue**: Affordable email marketing solution with SMS, CRM, and marketing automation features.
* **Campaign Monitor**: A powerful email marketing platform with automation, segmentation, and advanced reporting for agencies.
* **Bronto**: E-commerce focused email marketing platform with personalization, customer journey mapping, and analytics.
* **Emma**: Email marketing platform with automation, personalization, and advanced reporting for B2B businesses.
* **Mailjet**: European email marketing platform with GDPR compliance, transactional emails, and automation features.
### SEO Tools for Marketers
The organic way of [Digital PR](https://www.linkedin.com/pulse/60-must-know-digital-pr-statistics-2024-superlinks-rzyzf/) marketing is still the most followed and beneficial way. Without [SEO](https://www.darkhackerworld.com/2019/08/what-is-seo.html) tools, things can be challenging. Here are some top SEO tools for markers:
* **[Ahrefs](https://ahrefs.com/)**: Comprehensive SEO platform with keyword research, backlink analysis, competitor research, and rank tracking.
* **[SEMrush](https://www.semrush.com/)**: All-in-one SEO toolkit with keyword research, backlink analysis, site audit, technical SEO checks, and rank tracking.
* **[Moz](https://moz.com/)**: Popular SEO tool with keyword research, rank tracking, backlink analysis, and insights for on-page optimization.
* **[Ubersuggest](https://neilpatel.com/ubersuggest/)**: Free SEO tool with keyword research, content ideas, competitor analysis, and backlink checker.
* **SpyFu**: Competitive intelligence tool for researching keywords, PPC campaigns, and backlinks used by competitors.
* **[SERPStat](https://serpstat.com/)**: Keyword research and rank tracking tool with competitor analysis, SEO audits, and content planning features.
* **Majestic**: Backlink analysis tool with historical data, link quality insights, and competitor backlink.

### Content Writing Tools for Marketers
* **[ChatGPT](https://chatgpt.com/)**: It isn’t made for writing but you can use this tool for generating quality content in lesser time. It is free or you can buy its $25 subscription.
* **[Hemingway Editor](https://hemingwayapp.com/)**: Helps you optimize your content and readability better.
* **[Paragraph Expander](https://paragraph-generator.com/paragraph-expander)**: Give one paragraph and it will instantly expand that paragraph based on its context. It is a free tool.
* **[Claude AI](https://claude.ai/)**: Another online tool which can help you get NLP-friendly content instantly. It is a free tool but has usage restriction.
* **[Summarizer](https://paraphrasingtool.us/summarizer)**: An online tool which helps you summarize content in different styles such as formal, fluency, conversational, professional etc. It is a free tool.
* **[Jasper](https://www.jasper.ai/)**: An online tool which helps you generate articles and blog posts instantly. It starts from $39 a month.
* **[Grammarly](https://www.grammarly.com/)**: An excellent tool for all those who want to make their content better by removing grammatical mistakes.
* **[Rewording Tool](https://rewording-tool.com/)**: A free online tool which can instantly reword sentences and make your content better.
* **[WordTune](https://www.wordtune.com/)**: An excellent online tool to improve sentences and adding value in your existing content. It is both free and paid.
* **[Paragraph Writer](https://paragraph-generator.com/)**: An online tool that can generate human written and NLP-friendly paragraphs instantly. It is a free tool.
* **[Quillbot](https://quillbot.com/)**: An excellent rephrasing tool that truly transforms your content and makes it unique. It is free, or you can buy a $9.95 subscription per month.
* **[SmartWriter](https://www.smartwriter.ai/blog/polite-follow-up-email-sample)**: An excellent online tool for creating articles and essays. It provides unique and engaging content in no time. It is a free and paid plan that starts at $13 a month.
* **[Paraphrasing Tool](https://paraphrasingtool.us/)**: Another excellent tool that can instantly turn robotic or average content into quality and engaging content. It is a free tool.
* **[Undetectable.ai](https://ai-detector.info/)**: It helps determine whether the content you are reading was produced by an AI or by a human.
* **[AI Detector](https://ai-detector.info/)**: An excellent tool for detecting AI similarity in content and making it look like human writing.
* **[Rytr](https://rytr.me/)**: A quick and efficient tool for creating high quality content in a few seconds.

### Marketing Analytics Tools
* **[Google Analytics](https://analytics.google.com/analytics/web/provision/#/provision)**: Industry-standard web analytics platform with traffic analysis, audience insights, and goal tracking. It is a free tool.
* **[Facebook Analytics](https://www.facebook.com/)**: Detailed insights into your Facebook and [Instagram](https://www.instagram.com/) performance, including audience demographics, engagement metrics, and campaign effectiveness. It is a free tool.
* **Twitter Analytics**: Track your Twitter performance with tweet insights, audience demographics, and campaign results. It is a free tool.
* **[bCast](https://www.bcast.fm/)**: Helps businesses to grow social engagement, traffic, and revenue whilst building deeper relationships with their customers.
* **LinkedIn Analytics**: Monitor your LinkedIn engagement, content performance, and lead generation efforts. It is a free tool.
* **[Socialbakers](https://www.digitalmarketingcommunity.com/tools/socialbakers-social-media-analytics/)**: Free social media analytics for basic insights into your brand mentions, competitor analysis, and audience sentiment. It is a free tool.
* **Heap Analytics**: User behavior analytics tool to understand how users interact with your [Online review website](https://zerothought.in/) and identify conversion bottlenecks. It is a free tool.
* **[Adobe Analytics](https://business.adobe.com/products/analytics/adobe-analytics.html)**: Powerful enterprise-level analytics platform for comprehensive web and app analytics, marketing attribution, and customer journey analysis. Its Pricing is based on business needs.
* **Tableau**: Data visualization platform that allows you to create custom dashboards and reports from various data sources, including marketing data. Its pricing starts at $70 per user per month.
* **Kissmetrics**: Customer analytics platform that helps you understand your customer journey, identify high-value segments, and improve conversion rates. Customized pricing.
* **Mixpanel**: Product analytics platform to track user behavior within your app or website, identify key events, and optimize the user experience. Its free but with optional paid features.
### General Tools for Marketers
* **[Canva Pro](https://www.canva.com/pro/)**: An advanced subscription service for [graphic designers](https://inkbotdesign.com/) that enhances design capabilities for professional and efficient content creation. Paid subscription service with pricing starting at $12.95 per month.
* **[Avatar Maker](https://avatarmaker.com/)**: This free online tool helps you make a picture that represents you, like a cartoon version of yourself. There is no need to download any special software, and create your avatar easily.
* **Monday.com**: It is a [project management tool](https://www.techimply.com/software/employee-scheduling-software-india/germany), your team would love to utilize. It is easy and simple for everybody to team up, concentrate on what's imperative, and accomplish more at work.
* **Lumen5**: An [AI-powered video creation](https://globalowls.com/best-ai-text-to-video-generators/) platform. Anyone without any prior experience or training can quickly and easily create captivating [video content](https://www.sevenatoms.com/blog/b2b-lead-generation/) with this tool. Freemium model with free and paid plans starting at $19 per month.
* **Fotor**: Fotor is a photo editor for your phone, computer, and online. It makes your pictures look better with filters and color adjustments. Easy to use, wherever you are! It’s a free tool with optional paid features.
* **Remove.bg**: It can quickly remove the background from your pictures in just 5 seconds. It is quick and simple to get [gorgeous photos](https://hackmd.io/@Martin982/saving-my-photos-as-heic) without requiring complicated editing. Freemium model with free and paid plans starting at $6 per month.
* **[PhotoRoom](https://www.photoroom.com/)**: A versatile mobile app that transforms your phone into a powerful tool for creating stunning products and portrait pictures. With just your phone, you can easily remove backgrounds, change backgrounds, and showcase products with professional flair. Freemium model with free and paid plans starting at $6.99 per month.
* **[Image to Text](https://imagetotext.online/)**: This online free tool makes it possible to extract text from images. It facilitates the conversion of handwritten or printed text into digital formats that can be edited and searched.
* **CutOut**: It quickly removes a background and replaces it with a transparent background, a solid color, or an image—all with just a few clicks. Freemium model with free and paid plans starting at $4.99 per month.
* **[Veed.io](https://www.veed.io/)**: A user-friendly online tool for effortless video creation and subtitle addition. It's perfect for content creators and marketers, offering easy editing, customizable subtitles, and seamless sharing across platforms to help grow your audience. Freemium model with free and paid plans starting at $12 per month.
* **[ClipChamp](https://clipchamp.com/en/)**: Users can import, edit, and export audiovisual content with this non-linear editing program. Freemium model with free and paid plans starting at $9 per month.
* **Kotobee**: [Create ebooks](https://www.kotobee.com/en/products/author) and new content, or import from PDF, Word, HTML, or EPUB. Add interactive content to your page.
* **Invideo**: At your command, it produces a script, sets scenes, records voiceovers, and modifies the video. Freemium model with free and paid plans starting at $15 per month.
* **[HEIC to JPG](https://heictojpg.co/)**: This is an online free converter that helps you convert HEIC images to the common JPG format. This tool converts files quickly and accurately by using AI features.
* **[Image Upscaler](https://imageupscaler.com/)**: It makes old or low-quality photos look better. Image enhancers help create really good pictures for professional work. Freemium model with free and paid plans starting at $4.99 per month.
* **[ILovePDF](https://www.ilovepdf.com/)**: A free and simple online tool for working with PDF files. You can join PDFs, break them apart, shrink them, change office files to PDF, turn PDFs into pictures, and much more. Freemium model with free and paid plans starting at $6 per month.
* **AI Checker**: This free tool uses smart tech to find content made by AI, like ChatGPT and Bard. It's good at spotting AI-generated text, even if it's done carefully to avoid detection.
## Ending Notes
Tools are extremely helpful to automate and further enhance your marketing efforts. You can get the desired results using tools in less time. But, using online tools for marketing to improve is different from totally relying. I hope this list will help you become a better marketing professional. Cheers!