Jordan and Pete 2023.02.23

# Jordan and Pete 2023.02.23 ## Updates - Massive Wiki doing well - Project: Directory of tools for thinking - Using GIT for collaborative writing processes - Vincent - improving Catalist / storing meeting artifacts... - Chats - Videos - Transcripts - Backup videos, onto youtube, transcriptions, chat... - Adding up what the artists / scientists / etc. spend writing grant proposals... - Artists - Academics - Randomly choose a subset of entrants - Funding the small stipend to write the proposal ## Jordan.org - [x] stewardship - [x] partial success - [x] personal responsibility vs. organizational responsibilty ## Feedback Notes - Clarity on relationships, - Checks / balances / etc. ; - What is the pattern that could be dangerous / improper? - Conflict of interest - Self-dealing https://en.wikipedia.org/wiki/Self-dealing - Jordan should demonstrate / model the structural / procedural / transparent / accountable way that this should work (and can explain how that works to everybody) - How does an individuals "node" get stewarded in the system? - What special considerations are there around Jordan's node as founder? - How can Jordan model the pattern in a way that is a template / best practice? ## Partial Success - You can run the experiment for 90 days - have 1/4 or 1/8th - the thermometer is partially filled up - what do you do with the community you built? - Don't signal - this is just a lark... you back pedel - self-fulfilling prophesy... - Conversely - if you set a high bar and don't - Kickstarter and IndieGogo - - The real thing to decide is - what happens when you get a quarter of your target... - So that everyone feels good about what happens there... - Really incentivize people that the community is here to stay... ## - Copyheart is Pete's favorite license - please copy this and share this because copying is an act of love ## Mailing and Campaigns - ## Revenue Side - have a few different ways to donate / contribute that people are comfortable with - see the logos for the various ones, find the one you are comfortable with... - Pick 3 to 5 - support all of them - Gives people flexibility in signing up, and easier to throw some bucks... - Bottom line make it really easy for people... - and easy for people to spread ## Model - anything you are writing for mass distribution... event access... - give all information... accept everyone... - perks on top are special behind the scenes look, extra story and photo album... - still want most people to see most things... - thanks for signing up for mailing list... here is PDf for free - help some kids in africa... ## Pete's Hypothesis - Substack for the newsletter(s) - free... - some people can pay through substack if they want - Massive Wiki for the website(s) - may want to develop a new custom theme - $500 - $1000 to website designer for overall design (fiverr or similar) - $100 to convert a design to massive wiki theme... - Finding a pipeline of web devs we can rely on - Decision That Needs To Be Made - Drive donations to Lionsberg - Drive donations to Jordan 7 year camaign - Integration with several crowdfunding platforms - Patreon - Ko-fi - Liberapay - OpenCollective ## Decisions - Massive Wiki vs. Ghost vs. WordPress for website - Main benefit for Massive - WordPress - more control, hugest ecosystem (for themes, plugins, designers, etc.) - Ghost - quickest / prettiest / cheapest + newsletter + membership and tiers - Massive Wiki - don't need to learn another CMS, open source, developers in community - Substack vs. Ghost vs. Bloomerang for newsletter - Pete thinks Substack better than Ghost - Contributions to Jordan campaign vs. Lionsberg - Crowdfunding integrations - User experience over the 7 year campaign - From jordan or other intros... - to benefits of the Lionsberg ecosystem is desired - or just drive everything to Lionsberg and try to build the community side from the start - but this demands more immediate "delivery" than first connecting to Jordan + ideas + inspiration - then getting introduced to the potential of Lionsberg as the resources are present to build out the features / benefits / tech / community - When can the promise / potential of Lionsberg be made "true" - requires enough committed and embodied effort... - But in the meantime the infrastructure can be leveraged ## What Features - From user perspective on each... ## Picking Up On Some Things... - I know within 30 days I would be happier with substack and massive - Substck is richer, deeper, faster, better than Ghost... Ghost is Volkswagon bug... Substack is like a lexus... (Exaggeration) - Part of hypothesis - you want to open a channel - right now you have no channel - any channel is better... - but if this is actually something driving donations... in a sanders type of way... and scales... that is when you want to do the crowdfunding pieces... - Maybe hypothesis is - can we we get 1,000 people interested... - The 1, 5s, 10, 1,000s - - and a couple 10ks and 1ms... - the whole machine probably revolves around the larger? - I need an awareness Engine - I need a way to funnel funds - After that - when we have closed a 10M donor - 2 1M donors - and a thousand people - Then you can say that longer tail that is 10x or 100x... - then start to optimize that - but that is 6 months or x days... - Substack + Massive - opens a channel - let's you speak - let's people speak to you - To have gone from blogging platform to blogging + newsletter - huge jump, cohesive, works great... keeps Ghost in running with substack - but cheap minivan with gloss of paint... - vs. machine doing newsletters... substack - new thing chat with your subscribers... - At higher scale and volume - 1 way integrate with white label mailing service - the other way to do it - there are really high end customer engagement platforms - Drip, Red Ventures, etc. - millions to... - Our path... - Lionsberg path - integrating your way into a large back end structure... - Bring in millions, spent $50k / $100k at a time to do platform integration - getting publicity for free - mailers, campaign rallies - which then create return snowball - if you don't have that reach - talk to rent seekers - and lease some audience... Random House, Sub Stack - Phase I - - Phase II - - Phase II - - Everything everybody hears in manipulated.. - people are trained not to hear - don't have to feel manipulated - Substack - they are building their subsriber base and leasing some of them back... - Massive + List Monk - Promise you make yourself - is that we have signed up to start to co-woen and improve list monk for ourselves and public... - $200 / month growing to a few k a month to improve and make it better... - Reach + Distribution + Attention is the hard part... - Tech is the tail on the dog... - List monk has hooks for mastadon... - Opporutnity - jump into Mastadon - we support decentralization - let's get mesasges out on mastadon - list monk already has the idea of connectors to other messaging platforms... - even stubbed into SMS... - campaign, subscribers, goes out on mastadon - Lionsberg Wants Instances Of - Storage Space - File sharing - Chat - - Social Media - Emailing Lists - Marketing / reach / distribution - Search - Conversational AI interfaces - Directories - Match-making - Marketplaces - Creative Services (art, writing, editing, etc.) - Software Development - Training - Human needs (education, health, finance, identity) - Meaningful work - Food, Water, Housing, clothing - COmmunity, culture, purpose, meaning, service - Financial services - banking - loans - insurance - Talk to [Jim Fruchterman](https://www.linkedin.com/in/jimfruchterman) - [Cory Doctorow](https://craphound.com/) - Rent seekers - Monstanto - John Deere - Building out the capabilities for the Lionsberg platform... - In a faithful way... - Write - go to website - to to twitter thread... - Questions to Answer - If we build a powerful enginge - how do we deal with who we want to serve / free speech / what gets amplified, what doesn't etc. - so that we avoid the issues currently manfiesting in society / big tech / et al... - decentrlaization does a lot of this. - Closing hypothesis - Massive backend for Jordan website - interface with Liosnberg massive backend - Lionsberg plus csc or whoever hosts LIst Monk or ? for community - Build the attention and amplifcation processes / system / engine - Connect J's writing / speaking / podcasting / transcripts to: - social media channels - AI sorting through - that fuels attention back to the core engine... - Leveraging existing tech and social platforms - without becoming subordinated to them... - We have the people to handle the tech backends... - We need to build the attention engine. ## Mobile stuff - GitJournal - doesn't know about links - but does get great. - On the go way to do wiki - without links - GitJournal - Accidently ate Bill's repo - so be careful. - Obsidian Mobile - - Lionsberg Wiki is up to 2,500 files

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