# A2P Messaging Market Share 2023 | Industry Trends and Forecast 2028

According to the latest report by IMARC Group, titled, “**A2P Messaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028**” The study provides a detailed analysis of the industry, including the global [A2P messaging market share](https://www.imarcgroup.com/a2p-messaging-market), size, trends and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

**Report Highlights:**

**How big is the A2P messaging market?**

The global A2P messaging market size reached US$ 66.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 85.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.1% during 2023-2028.

**What is A2P messaging?**

Application-to-person (A2P) messaging represents a type of service that usually involves sending automated MMS or SMS messages via third-party applications run by an enterprise to customers over their smartphones or mobile devices. It generally enables an efficient means of communication for businesses to connect with their consumers easily. Some of the commonly used A2P messaging solutions include notifications, marketing campaigns, alerts, promotional codes, one-time passwords (OTP), and other bulk messages. They allow organizations to interact and engage with their consumer base more often in a more reliable, faster, and cost-effective manner. In recent times, A2P messaging has gained extensive traction as a popular sales and marketing communications tool for brands.

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**What are the growth prospects and trends in the A2P messaging industry?**

The growing adoption of this service by businesses for advertising purposes to promote brands, events, product launches, and other activities is primarily driving the A2P messaging market. Additionally, the rising penetration of smartphones and the rising focus on customer acquisition and engagement are further stimulating the market growth. Besides this, the escalating demand for A2P messaging, as it facilitates personalized, real-time, targeted, and automated communication between enterprises and customers, is acting as another significant growth-inducing factor. Moreover, the easy availability of high-speed internet is positively influencing the global market. Apart from this, the emerging trend of mobile advertising is also bolstering the market growth. Furthermore, the inflating need among organizations to offer improved customer service and interactions to stay competitive and the elevating popularity of e-commerce platforms are expected to propel the A2P messaging market over the forecasted period.

**What is included in market segmentation?**

The report has segmented the market into the following categories:

**Breakup by Component:**

Platform
A2P Service

**Breakup by Deployment Mode:**

On-premises
Cloud-based

**Breakup by SMS Traffic:**

National Traffic
Multi-Country

**Breakup by Application:**

Authentication Services
Promotional and Marketing Services
Pushed Content Services
Interactive Messages Services
Customer Relationship Management Services
Others

**Breakup by End User:**

BFSI
Retail and Ecommerce
E-Governance
Hyperlocal Businesses
Healthcare
Travel and Hospitality
Others

**Breakup by Region:**

North America
Asia-Pacific
Europe
Latin America
Middle East and Africa

**Who are the key players operating in the industry?**

The report covers the major market players including:

BICS SA/NV (Proximus Group)
China Mobile Limited
Comviva (Tech Mahindra)
Infobip Ltd.
Monty Mobile
Orange S.A.
Route Mobile Limited
Sinch AB
Tata Communications Limited
Twilio Inc.

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