9848808 In this business domain, your brand should always stay lively. It is very important to know the standards of the market and if possible set a new benchmark that should be above the average of the industry. Customer acquisition cost helps you to understand how effective the sales and marketing efforts are. Considering the average of the industry will help you understand your position among the competitors. With CAC, a brand can adjust its marketing, and sales approach, optimize resource allocation, and strengthen overall profitability. Now let us look into the calculation of CAC. Partnering with a mobile measurement partner (MMP) can enhance CAC analysis by providing accurate tracking, deeper audience insights, and attribution data. With this knowledge, brands can optimize resource allocation, refine marketing strategies, and improve overall profitability. Calculation of CAC The Customer Acquisition Cost is the total cost of acquiring a new customer. It includes marketing expenses, sales expenses, and other costs related to acquiring new customers. For this calculation, we divide the sum of total marketing and sales expense by number of new customers acquired. For example, if a company has spent Rs 100000 for marketing and sales and got 1000 new customers, then the customer acquisition cost is Rs 100. We should always try to make the CAC less than the average revenue per user (ARPU). That is the healthy CAC for most businesses. Customer lifetime value is an important metric considered by every brand. It is the net profit attributed to the entire future relationship with the customer. It is always sound to have a ratio of lifetime value to customer acquisition cost of 3:1 or higher. It is difficult to say what CAC is good or bad as that solely depends on the nature of your business. Several factors are present in this calculation, some of them are : Combining market and sales costs. Considering one of these can lead to a faulty CAC. Determination of the new customers should be from the same time frame as marketing and sales.

3707919 In this digital world, it is essential to track all the performances of your brand. In the case of a mobile app, sometimes the future of the app must lie in the proper tracking and optimization. Mobile app tracking is significant because it helps the brand in performance evaluation, productivity monitoring, and resource optimization. Partnering with a mobile measurement partner (MMP) can simplify tracking processes and deliver more accurate insights. There are different metrics used by the mobile app for the effective valuation and analysis of the performance User engagement, retention rate, churn rate, downloads, and lifetime value are some of the major metrics that a brand uses. Identifying and defining the objectives of the brand and key performance indicators, setting up the analytical tools, tracking and collection of data, calculation, and analysis, optimizing accordingly, and collecting user feedback are the processes involved in-app tracking. Let us now move to the importance of app tracking in business. Importance of App Tracking App tracking is important for the business for several reasons. Some of the major reasons are : Provide Valuable Insights - App tracking helps us know user behavior by providing valuable insights. It also helps us to understand how users are engaging with our mobile app. These insights help the brand to make decisions about app design, features, and marketing strategies that satisfy users. Another important factor is that it helps us to identify the trends in the market.

11102933 Mobile phones present a massive opportunity for brands in the marketing space, offering direct access to a vast and engaged audience. However, with intense competition, ensuring your brand stands out is crucial. Mobile SEO is one of the most effective ways to achieve this, as the majority of people rely on their phones for internet access, quick searches, and online interactions. Given the convenience and accessibility of mobile devices, optimizing for mobile search can significantly enhance your brand's visibility and engagement. To maximize the impact of mobile SEO, integrating it with a mobile measurement partner (MMP) is essential. MMPs provide in-depth analytics on mobile user behavior, ad performance, and conversions, helping brands refine their strategies for better results. By leveraging MMP insights alongside mobile SEO, businesses can ensure that their marketing efforts are not only visible but also effective in driving high-value actions. Now, let’s explore some key stats and facts about mobile SEO and why it’s a game-changer for modern marketers: Mobile SEO: Facts and Stats Mobile SEO is the scheme of optimizing your website for mobile phones. It is essential for a great marketing campaign. It focuses on delivering a great user experience through mobile phones with websites designed particularly for mobile. Several factors are involved in mobile SEO. The loading speed, content, responsiveness, accessibility, and user interface are some of them. Since most of the websites are delivered on smartphones, users can access whatever they want from the website within a couple of touches. It won't take much time for the users. Most of the mobile searches are made through Google, one of the most prominent search engines in the world. Google is the platform on which more than half of the online searches are done. Learning the algorithm of Google and optimizing accordingly can perform miracles for your business. Google’s first mobile index ranking has also caused great progress in mobile SEO from the brand’s side. This can also occur in desktop results. We must also understand that the majority of Google searches are based on location, thus implementing a local SEO can boost your marketing efforts.

2008.i105.025_isometric online casino illustration More than 50% of new players on major gambling sites come through affiliates. That simply tells you the hold affiliate marketing has over the iGaming industry. A well-managed affiliate program can make or break your business. It is important to understand the concept of online gambling affiliate marketing, regardless of whether you are launching your first brand or exploring how to scale your digital casino or sportsbook. Why Online Gambling Affiliate Marketing Is Crucial for iGaming Operators A Scalable Growth Channel One of the most cost-effective models for player acquisition in the iGaming industry is affiliate marketing. This is primarily because you only have to spend money after you see results—registrations, player activity, or deposits. This allows operators or startups to enter the industry with a flexible budget. Unlike other marketing methods, affiliate marketing is not promise-based but performance-based.

What’s the difference between OTT, CTV and streaming?

9245940 Mobile SEO is an inevitable factor in the current marketing scenario. The increase in the usage of mobile phones has developed a growth in the close attention of mobile SEO. Around half of the web traffic is generated with mobile phones so it is vital to incorporate an effective marketing strategy with mobile SEO. Mobile SEO will enhance your business journey. Most people carry their phones along with them almost all the time. Therefore providing a good user experience in smaller screens is significant. People are more interested in mobile phones rather than desktops and other gadgets. Google one of the prominent search engines in the world switched to a mobile-first indexing approach in 2020. This means that the results of a search are ranked according to the website's mobile version. This shift in the algorithm is also a major cause for the growth of mobile SEO. Beyond optimization, tracking mobile marketing efforts is just as important. This is where mobile measurement partner like Apptrove MMP play a key role. MMPs provide in-depth analytics on mobile user behavior, helping businesses refine their SEO and advertising strategies for maximum ROI. Mobile SEO involves optimizing various factors, including user interface, content, accessibility, loading speed, responsiveness, and web design, ensuring that marketing campaigns reach the right audience effectively. Now let us move into some of the tips that we can follow for improving our brand’s ranking in mobile searches : Tips To Improve Ranking Several factors can impact the ranking of a website on a mobile phone. Optimizing these factors and following some tips can be very helpful for higher ranking. Some of the tips are : Creating a mobile-friendly website - This is the primary tip one can follow. Several factors are present in a mobile-friendly website. Responsive web design, creating separate URLs, and dynamic serving are some of the factors. We can also outsource the procedure of developing a website to other prominent web designing companies. Avoiding unnecessary media like texts, videos, and images from the website can also be very helpful.

19197312 In the present moment, it is extremely rare to find a person without a mobile phone. Mobile phones have become an integral part of the human lives. From waking up in the morning to going to bed in the night, we cannot imagine a single moment without our mobile phones. A majority of people have upgraded from a normal mobile phone to a smartphone. Mobile phones are nowadays used not only to communicate with other people but also for entertainment, education, banking, social media, and many more uses. With this widespread mobile usage, businesses see a huge opportunity to reach their audience through mobile performance advertising. In many cases, there are specialized advertising departments dedicated to mobile advertising. Mobile advertising includes advertising products through mobile phones, tablets, and other mobile devices. Now let us move into the advantages of mobile advertising : Advantages Of Mobile Advertising There are many advantages due to which many businesses are very keen on working on mobile advertising. Some of them are : Easy Access - This is the primary and most important advantage of mobile advertising. As most people most of their time on mobile phones advertising through mobile phones is a great idea. People spend their time on social media accessing through phones, this can also be beneficial for advertisers.

3358839 Momentarily, mobile apps are the most used and popular thing on mobile phones. There are mobile apps for literally everything. Thus, marketing through mobile apps has been very effective and efficient. Brands, developers, and users simultaneously get benefits from in-app advertising. Advertising through mobile apps helps brands to receive attention from the users and also acquire potential customers. It also helps to increase brand awareness and brand loyalty. Today, with advanced data and contextual targeting brands can personalize their advertisements and provide them according to users' preferences. While users use the mobile app, advertising will help the brand be recognized. Video ads implemented in mobile apps will help the users to know more about the brand as they are highly attractive, short, and informative. The attention span of users is relatively reducing and it is necessary to keep the video ads short. For in-app advertising, developers will be paid for implementing ads in their apps. This makes in-app advertising a significant channel for both publishers and agencies. Now let us move on to the benefits of in-app advertising : Benefits Of In-App Advertising There is a wide range of benefits that a brand can avail from mobile in-app advertising. Some of them are : Multiple Formats - Within the mobile application, we can execute multiple ad formats like native ads, banner ads, video ads, audio ads, etc. The right formats should be analyzed by the brand and implemented. The most popular format used is video ads. Video ads should contain high-quality visuals, be short, and be attractive. Video ads should also contain all the information about the products and services and the discounts and offers that users can avail of.

7090088 Deep linking is one of the most important innovative approaches to marketing. This helps users easily reach your specialized products and services page and get connected with your business. Deep linking is the practice where the marketers create a direct link to the exclusive content of the brand which can be present on a website or a mobile application of the brand. This specificity of content and direct links will help the users to have a seamless experience with the transition and engagement with your business. By using deep links you are projecting your business's most important and attractive attributes. These will help your customers to bypass the app’s navigation and move directly to the desired position. The landing page to which users will reach is important for marketers as it creates an impression in users' minds. Let us move into the essential points to be kept in mind while designing a deep link: Creating a Deep Link Several crucial elements are to be considered when creating deep links. Landing page, placement, relevance, and context are some of the key elements. Let us dive deeper into this : Define The Content - First of all you should define the content of the webpage or mobile application. This landing page is very important. This page should have all the details about the discount, offer, product or service, or whatever you are projecting through your deep link. Create a URL - URL or the Universal Resource Location is the link that you attach to the advertisement, website, or mobile application that will direct you to the landing page. If possible try to make a short and crisp URL so that it does not seem futile. Add the deep link - Add the deep link to the app using its codebase, a third-party tool, or implementation directly. Make sure that the link is placed suitably and in a relevant position.

representations-user-experience-interface-design In this highly competitive market, it is essential to make your brand stand out from the rest of the competition. For this, you need to stay updated in the market. Mobile phones are one of the most used and popular electronic gadgets in the current scenario. Advertising through mobile is very vital in staying ahead of the competition. People widely use mobile phones for accessing the internet, therefore Mobile SEO (Search Engine Optimization) is very important. Mobile SEO can act as a game changer in digital marketing. Understanding user behavior and evolving search engine algorithms is necessary for the better usage of mobile SEO. Mobile Measurement Partner like Apptrove, take on a key responsibility at this point. MMP data integration with Mobile SEO allows brands to enhance their ad placements while targeting audiences more precisely to achieve better ROI. Mobile SEO optimizes site accessibility website speed and interface usability for smartphones as well as tablets. Search engine rankings benefit from well-performing websites that have optimized mobile versions and deliver both improved user experiences and quick page loading. There are many benefits to be remembered while optimizing your website for mobile phones. Some of them are : Benefits Of Mobile SEO Let us discuss the major advantages of mobile SEO, they are : Improved User Experience - This is the primary reason for Mobile SEO and mobile optimization in SEO. Users may not spend time on desktops and other gadgets when they can access them with their mobile phones. For the majority of the quick searches, mobile phones are convenient. Using mobile phones is not a time-consuming process which adds an advantage to mobile and proves the necessity of mobile SEO.

5204982 The advancement of technology has led to the development of different models of attribution in business. Single-touch attribution is one of the main models developed. Knowing single-touch and multi-touch attribution and the differences between them is essential for properly analyzing the marketing strategy and revenue generated through marketing. Attribution models properly assign sales or conversion credits for one or more touchpoints from the beginning to the end of the customer’s journey. By effectively understanding the impact of each touchpoint, we can optimize the marketing strategy accordingly and invest more in touchpoints that work very well. A mobile measurement partner can help a brand work on these single and multi-touch points and analyze the efficiency. Now let us delve deep into the single-touch attribution model. Single Touch Attribution Model In attribution models there are mainly two models, they are single-touch attribution model and the multi-touch attribution model. In the single-touch model, all the credits are given to a single touchpoint. It can be the initial or final touchpoint in the customer’s journey. There are both advantages and disadvantages to this method. The multi-model attribution model recognizes the importance of multiple touchpoints and spreads the credit. Picking up the right model of attribution is necessary for proper budget allocation and marketing success of a business. One should analyze the model, understand the nature of the brand, and choose accordingly. There are also other attribution models but choosing a complex model may result in undesirable consequences. The right model will help us in decision-making and long-term optimization. Now let us look into the benefits of single-touch attribution. Benefits Of The Single Touch Attribution Model The single-touch attribution model offers a wide range of benefits for our brand. Some of them are: Easy to Use - This model is simple and easy to use compared to other models. It offers a straightforward understanding of a single touchpoint. Thus measurement is made easy. It is easy to explain to those who have less clarity about attribution models. This can be set up quickly which adds to the advantage. Easy Data Management - There is less amount of data and the data is pretty straightforward. So it is easy to analyse and handle data compared to multi-touchpoint attribution. The smaller amount of data can also keep the privacy of the users and avoid the mismanagement of data.

7090088 Marketing is taking new methods for user acquisition every day. Innovative approaches are adopted and if they prove successful, they are used for a longer period, and if it is not efficient enough they are dismantled. As we know a website is an inevitable part of marketing and a great platform for projecting your goods and services. Setting up a readable and attractive website is thus essential for any business. Linking is a way to increase the visibility of your business. Linking to a website will double the efficiency of your marketing efforts. Deep linking is a unique process in which we use a particular URL in a website, webpage, mobile app, or email to send the users directly to our business’s specific app page or website. Now let us look deep into it. Deep Linking There are various types of linking in marketing. This includes internal linking, external linking, email linking, and deep linking. Out of this, deep linking is the most effective one. This can be incorporated into various platforms like email, social media, mobile apps, and websites. Deep website links are crucial in Search Engine Optimization (SEO). They are productive ways for brands and marketers. Why deep linking is an important question that we will face once we come up with deep linking. We need a solid answer for this, let us look into this. Need For Deep Linking In Websites There are multiple reasons for the usage of deep linking in websites. Let us explore some of them: Increase User Acquisition - Deep linking is a great way to acquire users. Through deep linking brands can focus on promoting their unique features, offers, and discounts. The landing page which people reach after deep linking is also made attractive and will have every detail about the brand. People who visit the website through the deep link for the first time will analyze and decide whether to choose your brand or not with the first impression of your landing page.

3350438 In today’s world, every business mostly relies on their application in mobile phones for marketing. Increasing usage of mobile phones and the benefits of an app are the primary reasons for this boom in mobile applications. As mobile app marketing in businesses has become common innovations have become necessary. Deep linking is one such method that has evolved recently. Depending on the purpose and nature of the business deep links vary. Deep linking to links that launch an app and lead users to certain landing pages when they click on links at other web pages or another app. The gap between various platforms and a mobile application is filled through deep linking. Deep links are of different types and there are many benefits for deep linking. Now let us know more about deep linking. Types Of Deep Linking There are different types of deep-linking strategies adopted by various brands accordingly. Some of them are : Traditional Deep Links - This type of deep link takes the users to the desired landing page within a website or mobile application. These deep links work properly when the required mobile app is downloaded. If the mobile app is not downloaded it will display an error message. Deferred Deep Links - This type of deep link is more innovative and attractive to relatively new users. These links will take the users to the landing page in the app and if the app is not downloaded by the users it will take them to the Play Store or App Store to initiate the downloading of the app. After downloading the app, these links take users to the desired landing pages.

ONKJC80 For app marketers and developers, staying ahead of mobile marketing trends is critical for app growth and user acquisition. Predicting future user behavior and app market dynamics through data analysis has also become important. This will not only help your business grow but also keep you unique from the competition in the market. Mobile marketing is the domain where you need to be updated every moment and know every trend. Mobile marketing is finding new ways to reach the public and converting them into customers. Latest innovations in technologies and digital media have enriched the ways of marketing. Apptrove mobile measurement partner will help a business not only concerning mobile marketing but in every possible manner. Since mobile marketing trends change every year, let us now look into some of the major trends and predictions for 2025. Mobile Marketing Trends Mobile is something that one cannot avoid in today’s world. It is staying together with people for almost 24 hours a day, thus marketing through mobile has evolved into one of the most efficient methods for acquiring customers. Let us look into some of the trends that are emerging in the year 2025 so that businesses can plan their marketing strategies accordingly and earn maximum profit. As an app owner or marketer, these trends will directly impact your user acquisition strategy and app monetization strategies. Content Personalization - This is a method that will make the users feel valued. Marketing in such a way that you personalize content for users will help you earn their trust and will increase the ROI. Personalization can be done using the data you have about your customers like their name, age, location, purchasing behavior, and preferences. Personalization of content will make the advertisements more appealing to the potential customers. It will also help you to have a long-term relationship with your customers. For apps, this means personalizing onboarding flows, push notifications, and in-app messaging based on user segments and behaviors. Live-Streaming - This is one of the most latest methods of marketing discovered. This has come into being with the increasing usage of mobile in today’s world. Live streaming can be done on various platforms such as social media, YouTube, etc. Live streaming through social media can help a business get a wider reach to its audience and will increase the image of your business in social media. It is cost-effective and can be done at any place at any time. This is one of the creative ways of marketing. Another advantage is that you will be able to get immediate responses from the audience and can optimize accordingly.

5013046 Media Mix Modelling, also known as Marketing Mix Modelling, is a major method of analyzing the sales and the efficiency of marketing through marketing data analysis. It can also help us understand which channels are helping us in the increase of Return Of Investments (ROI). An important thing to remember is that along with MMM you need an efficient marketing companion like Apptrove mobile measurement partner. It will not only help you in your marketing journey but will also help you with its unique dashboard and features. Media Mix Modelling can help your business to tackle every difficult situation in the market. To use MMM efficiently you must be aware of what MMM is, its advantages, and the various types of MMM. Media Mix Optimization is an important part that helps marketers improve their marketing strategies after MMM. Media Mix Modelling As mentioned above. It is a statistical method of measuring the impact of advertising campaigns. It is very helpful in understanding the increment in the revenue as well as the efficiency of the marketing campaigns done by the brand. It also helps in knowing the contribution of various elements of data in the increment. MMM reveals that the 4Ps in the market, are - product, price, place, and promotion. MMM can evaluate both traditional and digital channels. The insights that we get using MMM will help us to formulate better and innovative marketing strategies for better results and achieving the goals of the business. MMM also consider external factors like promotions, seasonality etc. MMM uses multiple linear regression for its performance. Now let us look into the major elements measured in MMM: Sales Data - This is the information about the sales of a product or a service. This data helps in understanding the effectiveness of the marketing strategies as this gives you data about the desired business outcome like downloads or sales. Customer Data - This involves the data about the customer who buys your product and services. It includes various amounts of details about the customer, such as purchase behaviour, age, gender, location, income level, preference, interaction with the brand etc.

data-analysis-summary-graph-arrow-up (1) Demand-side platform (DSP) is an automation software that helps manage ad campaigns while simultaneously generating reports on improving their performance. However, each DSP comes with its own set of scalability challenges that you can overcome by partnering with a mobile attribution tracking platform, like Apptrove. Not sure if it's the right choice for you? In this article, we will give you a rundown of all that’s good and exacting about DSPs, so that you can make a better decision tomorrow! What Is a DSP? Let’s start from the beginning with the DSP meaning. A demand-side platform is a type of software that allows advertisers to purchase and manage advertisements with the help of an automation platform. The backbone of every DSP is real-time bidding technology. This means that the media buyer sets a unique bid for every ad impression and competes for it during a real-time auction. For advertisers and media buyers, a DSP is the technology that keeps ad activities under control but mainly it’s a vast source of online traffic. DSPs allow you to manage multiple ads across multiple real-time bidding networks (websites, SSP, ad exchanges, and mobile apps). How Does Demand-Side Platform Work? DSP operates through modern technologies like AI & ML to help advertisers navigate the best place for their ads at the best price. When the advertiser starts a new ad campaign, the DSP gets ready to receive ad requests for it from ad exchanges or SSPs and bids on them. To bid on the right impression, the DSP stores the information array about the ad campaign. The DSP knows this ad campaign needs impressions to match specific targeting, ad format, size, etc. After going live, the campaigns join the real-time bidding auction. This means that it’s ready to bid on requests coming from ad exchanges and SSPs. For the latter send ad requests with a specific array of data about the user who will see the ad, and also contains details on a specific, on-site or in-app spot where the impression is going to be delivered. To be ready to buy this impression, the DSP starts bidding. Finally, the advertiser with the relevant targeting and the highest bid wins the impression. Even though the process seems complicated it lasts no longer than a few milliseconds in real life.

3358709 Grasping Return on Advertising Spend (ROAS) is key to measuring how successful a campaign is. Businesses use detailed data insights and tactical improvements to enhance ROAS. They want every ad money to yield returns. With Apptrove MMP's solid collection of tools and analysis methods, advertisers can see how campaigns perform in detail. Are you ready for the­ thrilling journey of unraveling the myste­ries of ROAS? What Is ROAS? Return on Advertising Spend or ROAS showcases how well advertising efforts convert into earnings. Figuring out ROAS involves a simple math calculation. We take the money made from ads and divide it by how much those ads cost. Mathematically ROAS can be represented as ROAS = Revenue from advertising/Advertising Spending For example, a business shells out $1,000 for a Google Ads effort. Then, from this effort, they make $5,000. We would figure out the ROAS like this:

web 2.0 (1) Reaching out to mobile users is effective with mobile display advertising. You can use banners, videos, and other content formats to capture attention. Picking the best format depends on how users behave and what device they use. Coupling your marketing efforts with the robust attribution capabilities of the Apptrove mobile measurement partner can help you measure campaign data, improve ad content, and lead to profitable mobile campaigns. So, in this blog, let’s understand how you can incorporate display advertising into your mobile marketing strategies, and scale the results! What Is Mobile Display Advertising? Mobile display adve­rtising encompasses the place­ment of visual ads on mobile device­s comprising smartphones and tablets. It encompasse­s various ad formats including banner ads interstitial ads videos, native­ ads, and rich media ads. The primary aim of mobile display adve­rtising is to engage users as the­y interact with mobile apps, website­s, or digital content on the web. Marketers strategically utilize­ mobile display advertising to not only promote products and se­rvices but also to bolster brand awarene­ss among a distinct audience capitalizing on the wide­spread use of mobile de­vices in the contemporary digital landscape­. Importance Of Effective Mobile Display Ads Good layout design increases user involvement, leading to more clicks and successful conversions. Smooth blending improves the user's total experience, promoting a positive view of the brand. Beautiful visuals are key in the small display area of cell phones.

web 2.0 Apple's new SKAdNetwork 4.0 is changing the game for ads on iOS devices to better protect user privacy. This change alters the mobile marketing field in major ways. As a result, attribution providers like Apptrove MMP have also stepped up to the challenge of ensuring the collection of precise data analytics without jeopardizing user privacy. In this blog, let's break down how this revolution has started! SKAdNetwork 2.0 and 3.0 Limitations: SKAdNetwork has become key in iOS 14 for mobile ads. It allows good ad tracking while still protecting people's privacy. Past versions had issues with tracking ads and seeing how they're doing. This makes it hard to see what users are doing and how ads are working. The limit on how much you can track after a user installs an app makes it hard to get detailed info about user activity.

5895736 The growth of mobile advertising in the twenty-first century has been enormous. Therefore, as marketers, it becomes essential to stand out from the crowd and establish a unique position for your brand amongst the growing competition. Holistic app marketing strategies pave the way to high customer engagement and build a long-term relationship that can be capitalized to increase business gains. All it takes to raise the bar is the right set of attribution, and a little help from mobile marketing tools like Apptrove Mobile Measurement Partner. Apptrove MMP can help you set up a strong marketing network by streamlining your partners, media sources and campaigns into one unified dashboard. After all, when your end goal is quantifiable success, every metric counts. Now let us move into the mobile application marketing strategies that you can employ in 2025 and learn how they can contribute to your brand's growth. Develop Your Website - You should develop a website for your business that is visually pleasing and directive with details about the products, services, and functionalities offered. Search Engine Optimization (SEO) should be properly implemented to make your website rank higher in the search engines through organic search. Another important aspect that you should focus on is optimizing the landing webpage on which customers reach when they click your ad or referrals. Ensure that your landing pages offer a clear call-to-action that drive the traffic towards conversions. App Store Optimization - Similar to Search Engine Optimization, you should also focus on tweaking your app store page for better ranks. For this, you should concentrate on crafting a self-explanatory title, eye-catching icons, exhaustive description, and enticing screenshots that can prompt the users into installing the app. Your title should be short and crisp, your description should convey the problem your app solves or the benefits of downloading the app, and your icon should be comperehensive. Screenshots should share the unique and significant features of your app. Social Media Marketing - Users spend a quarter of their day surfing on social media, and that's what makes it a revenue channel for your brand. Posting effective audio, text, and video content on social media can heavily impact brand recall and create a buzz around your new app launches. As a part of social media marketing, you can partner up with influencers and pubic figures in your niche to increase brnad outreach.. Personalization - The importance of this mobile app marketing strategy cannot be emphasized enough. No matter which channel you are using for your marketing campaigns, personalization acts as a true game-changer. Instead of bombarding users with your blanket ads, offer personalized content to users based on their expressed needs and collated demographics. With the help of first-party data, you can manage to know details like location, age, demographics, purchasing patterns, preferences, and dislikes of users, which in turn can illuminate your way towards high performing marketing campaigns.