###### tags: `Economics` `CGL` `BA3`

# Economics Task WT2021
# Comparison XBOX vs Playstation

| | XBOX Series X/S | Playstation 5 |
| --------- | ---------------------------------------- | ---------------------------------------------------- |
| Price | S: 299$ great deal X: 499$ | Digital: 399$ no hardware downgrade other: 499$ |
| Messaging | Games as a Service | the console is the meat |
| | => Xbox game pass | NEXT GEN CONSOLE |
| | & cloud gaming to mobile | tech you need to have to play in th future of gaming |
| | all access plan (subscription + console) | You need the new machine for the new games! |
| | You dont need an xbox! | |
| | just get the subscription! | |
| | | playstation + collection |
| | | as response to xbox usp |
| | | |
| Summary | all about game pass | more console exclusives |
| | | |
| | | |
| | | |
| | | |
| | | |

> sony hast technically more big exclusive titles
> both consoles seem to be good with kind of the same troubles
> -> playstation and xbox seem tied after all is said and done
> [Source: As Expected, PS5 And Xbox Series X Feel Like They’ve Tied, For Now](https://www.forbes.com/sites/paultassi/2020/12/03/as-expected-ps5-and-xbox-series-x-feel-like-theyve-tied-for-now/?sh=7c20535757e1)

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# Sony's Market Introduction Business Strategy

| | Playstation 5 |
| --------------------- | ---------------------------------------------------------------------------------------------------------------- |
| positioning | revolutionize the game experience for users to retain and expand surging engagement due to the pandemic |
| targeting | users of previous generations exspecially, high end gaming market (maybe even compete with pc in terms of power) |
| messaging | next. gen. also implied by the extraordinary design |
| buyer behavior | Complex buying behavior: people are very involved in the buying process an which console to go for, even though the 2 big brands are almost perfectly even (the brands are not similar but the consoles are)-> sales seem very even with xbox |
| value proposition | the ultimate next gen console with all them exclusives |
| distribution channels | digital preorders, some classic brick-and -mortar retailers (best buy, target) will only sell online due to covid, supply seems to be (purposefully?) ectremely limited |

[PS5 vs Xbox Series X: full comparison](https://www.youtube.com/watch?v=NRD2ONAQkZo)

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> At a time when people are voluntarily not going outside, demand for digital entertainment such as games is increasing globally. In this environment, PlayStation® users have increased significantly.
> As an example, subscribers to our PlayStation®Plus subscription service increased by 2.7 million over the course of the three months of the fourth quarter of the previous fiscal year. As of the end of March of this year, the total number of subscribers reached 41.5 million. It is important for us to maintain and expand this increased engagement going forward.
> One way to do that will be to further revolutionize the game experience for users by launching the PlayStation®5 (PS5™), which is scheduled for the holiday season of this calendar year

> In order to further enhance the sense of immersion in games, we expect to improve not just the resolution, but the speed of games.
For example, through a custom‐designed high‐speed SSD, we plan to realize game data processing speeds that are approximately 100 times faster than PS4.
Game load times should be much shorter, and players should be able to move through immense game worlds in almost an instant.

> At PlayStation, we believe consoles provide users game experiences that are immersive, while cloud gaming provides users seamless game experiences that are seamless and can be enjoyed anytime and anywhere. We will provide users both experiences going forward.

> Source: [Sony Strategy Presentation Speech 2020](https://www.sony.net/SonyInfo/IR/library/presen/strategy/pdf/2020/Speech_E.pdf)

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> it seems like sony did not do some of the things regarded as normal:
> - flashy press briefing for release announcement (instead: exclusive on WIRED)
> - didnt attend E3
> - less seems to somehow be working pretty well for them
>
> [Source: Sony's PS5 marketing strategy does away with convention](https://www.gamesindustry.biz/articles/2020-01-15-sony-ps5-marketing-strategy-does-away-with-convention-opinion)

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# sources:
https://www.denofgeek.com/games/ps5-vs-xbox-series-x-stock-shortages-estimates/
https://www.marketingdive.com/news/ps5-xbox-rollouts-drive-80-jump-in-ad-spending-for-video-games/591698/
https://www.gamesradar.com/why-the-ps5-and-xbox-series-x-launch-has-been-more-complicated-than-any-other-next-gen-console-release/
https://www.ccn.com/ps5-and-xbox-series-x-success-hints-at-closest-fought-generation-in-years/
https://www.notebookcheck.net/PlayStation-5-sales-vs-Xbox-Series-X-and-S-Estimated-figures-give-PS5-the-win-but-Microsoft-s-consoles-and-the-Nintendo-Switch-are-in-great-demand.506213.0.html#:~:text=Apparently%2C%202.1%20million%20to%202.5,to%201.4%20million%20units%20sold.
https://www.gamesindustry.biz/articles/2020-01-15-sony-ps5-marketing-strategy-does-away-with-convention-opinion
https://www.youtube.com/watch?v=NRD2ONAQkZo
https://www.sony.net/SonyInfo/IR/library/presen/strategy/pdf/2020/Speech_E.pdf
https://www.forbes.com/sites/paultassi/2020/12/03/as-expected-ps5-and-xbox-series-x-feel-like-theyve-tied-for-now/?sh=7c20535757e1