---
###### tags: `MolochDAO`
---

# MolochDAO Evolving Brand/Community Strategy, January 2022

Brand and community run lean, because ReallyBoringGuild works in service to the funding of public goods. This document is evolving.

## January 2022
### Focus: Reintroduction

- Grantee Interviews on Medium (Zayi, Pooja and Christina)
- share social networks by encouraging grantees to post about interview
- TrueBlocks, Ethereum Cat Herders, Death Guild and Apache Tuweni
- January Newsletter to MolochDAO members (Zayi and Christina)
- Continue with Twitter re-activation (Zayi)
- focus on attracting high quality grant applications and belief aligned members
- MolochDAO memes for Twitter (Travis)
- Fund Public Goods, Slay Moloch, Slay Coordination Failure and whatever Travis is inspired to create
- note: keep a collection that Zayi can tap into
- Begin Collecting Grant Application FAQs (Christina)
- Use Grant Report for "What We're Looking for In Grant Applications" Medium Blog Post (Christina)
- Prepare to participate in EthDenver (Travis, Ann and Zayi)
- Discord engagement (Travis and Christina)
- Friday Cocktail Hour for member engagment
- Collect research about lore and stories about the DAO in hackmd doc (Christina)

### February 2022
#### Focus: EthDenver
- All about EthDenver
- use Twitter to let attendees know that the DAO wants to talk with potential members and projects (Zayi)
- MolochDAO memes for Twitter (Travis)
- Original MolochDAO summoned at EthDenver 2019
- At EthDenver (Ann, Travis and Zayi)
- Tweets (Zayi)
- Virtual EthDenver (Pooja and Christina)
- Discord community engagement(Christina)
- Continue Grantee Interviews on Medium (Zayi, Pooja and Christina)
- share social networks by encouraging grantees to post about interview
- February Newsletter to MolochDAO members (Zayi and Christina)
- Fine-tune Grant Applications FAQs (Christina)
- - Discord engagement (Travis and Christina)
- Friday Cocktail Hour for member engagment

### March 2022
#### Focus: Grant Funding Round

- All about First Round of Grant Funding for 2022 (lots of hand holding)
- Twitter (Zayi)
- Discord(Travis and Christina)
- Discord engagement (Travis and Christina)
- Friday Cocktail Hour for member engagment
- Wednesday Office Hours for grant applicant engagement
- Publish Grant Applications FAQs on website (Christina)
- share on Twitter (Zayi)
- feature on Medium (Christina)
- Narrative about common threads in grantee interviews on Medium (Christina)
- share social networks by encouraging grantees to post about interview
- March Newsletter to MolochDAO members (Zayi and Christina)
- Engage with community, including new friends from EthDenver
- Twitter (Zayi)
- Discord (Christina)
- #### Review data, community engagement and grant applications to assess marketing plan. (Content's impact is never static, expect to make changes for Q2.)

### April 2022
#### Focus: Grant Process Reflections
- Post funding survey for grant recipients
- Medium blog about MetaMoloch
- Newsletter for MolochDAO members about Q1