MolochDAO Evolving Brand/Community Strategy, January 2022

Brand and community run lean, because ReallyBoringGuild works in service to the funding of public goods. This document is evolving.

January 2022

Focus: Reintroduction

  • Grantee Interviews on Medium (Zayi, Pooja and Christina)
    • share social networks by encouraging grantees to post about interview
    • TrueBlocks, Ethereum Cat Herders, Death Guild and Apache Tuweni
  • January Newsletter to MolochDAO members (Zayi and Christina)
  • Continue with Twitter re-activation (Zayi)
    • focus on attracting high quality grant applications and belief aligned members
  • MolochDAO memes for Twitter (Travis)
    • Fund Public Goods, Slay Moloch, Slay Coordination Failure and whatever Travis is inspired to create
    • note: keep a collection that Zayi can tap into
  • Begin Collecting Grant Application FAQs (Christina)
  • Use Grant Report for "What We're Looking for In Grant Applications" Medium Blog Post (Christina)
  • Prepare to participate in EthDenver (Travis, Ann and Zayi)
  • Discord engagement (Travis and Christina)
    • Friday Cocktail Hour for member engagment
  • Collect research about lore and stories about the DAO in hackmd doc (Christina)

February 2022

Focus: EthDenver

  • All about EthDenver
    • use Twitter to let attendees know that the DAO wants to talk with potential members and projects (Zayi)
  • MolochDAO memes for Twitter (Travis)
    • Original MolochDAO summoned at EthDenver 2019
  • At EthDenver (Ann, Travis and Zayi)
    • Tweets (Zayi)
  • Virtual EthDenver (Pooja and Christina)
    • Discord community engagement(Christina)
  • Continue Grantee Interviews on Medium (Zayi, Pooja and Christina)
    • share social networks by encouraging grantees to post about interview
  • February Newsletter to MolochDAO members (Zayi and Christina)
  • Fine-tune Grant Applications FAQs (Christina)
    • Discord engagement (Travis and Christina)
      • Friday Cocktail Hour for member engagment

March 2022

Focus: Grant Funding Round

  • All about First Round of Grant Funding for 2022 (lots of hand holding)
    • Twitter (Zayi)
    • Discord(Travis and Christina)
  • Discord engagement (Travis and Christina)
    • Friday Cocktail Hour for member engagment
    • Wednesday Office Hours for grant applicant engagement
  • Publish Grant Applications FAQs on website (Christina)
    • share on Twitter (Zayi)
    • feature on Medium (Christina)
  • Narrative about common threads in grantee interviews on Medium (Christina)
    • share social networks by encouraging grantees to post about interview
  • March Newsletter to MolochDAO members (Zayi and Christina)
  • Engage with community, including new friends from EthDenver
    • Twitter (Zayi)
    • Discord (Christina)

  • Review data, community engagement and grant applications to assess marketing plan. (Content's impact is never static, expect to make changes for Q2.)

April 2022

Focus: Grant Process Reflections

  • Post funding survey for grant recipients
  • Medium blog about MetaMoloch
  • Newsletter for MolochDAO members about Q1
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