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title: "Category 3. Education & dissemination of information\n正確的消費行為倡導及宣傳"

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title: 3. Education & dissemination of information: hackmd
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Category 3. Education & dissemination of information
正確的消費行為倡導及宣傳
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## Project examples and ideas:


e.g 範例:

- Data & key points visualization (e.g. infographics and graphs)

- Auto-generated content from data sets tailor-made for various social media platforms

- Social media campaign strategies

**中文**

• 將收集到的數據和資訊視覺化，如以資訊圖表、一般圖表呈現

• 依不同社交媒體平台，從數據資料庫自動生成內容（auto-generated content）

• 如何應用行銷策略在社交媒體上推廣

## Start writing down your ideas


**Nadav:**
Ideas for a infographics campaign:
1. "What Power do you have?"
A campaign that shows the history of conscious consumerism and boycott
Create top 5 or top 10 effects 

2. "Who can you trust campaign"
This will be more directed at specific companys, We can create different verticals. Starting at super big companies moving to more local like tea shops
Each social media post will show what you support with using or buying a product 

3. "You have responsibility campaign"
Target social media influencer in each of the category, one example is "shopping". And educate them about about some of the brands that they are supporting, Provide to them infographics they easily share with thier audience.
The infographics should be all about the idea that we have responsibility and we can make a change. 

"Social media bot for good."
Create a bot that post information / Facts about the brand each time there is a post with the #ofthebrand. 





**Aurora:** some sort of video challenge on a non-Tik Tok platform about the implications of supporting Chinese owned apps; maybe video essays on Youtube, short Instagram stories
* Amplifying the voices of content creators who belong to oppressed groups; ex: Uyghur women page on IG, Palestinians -> sharing using hashtags, generating noise
* Using 'viral video' format to build IG/other platforms up as alternative to TikTok?
* Long-form video essays for deeper analysis and presentation of data related to contentious political issues
* Twitter hashtags: replicating the popularity of the Milk Tea Alliance, Stop Asian Hate, etc. to generate hype about boycotting specific products or companies
* Decentralized and open access database for large companies -> tracing their political backgrounds, shareholders, investments, certifications... etc.
* Reach out to influencers and celebrities from different fields to see if they can contribute to a social media campaign -> talking about why using product X is dangerous/is a violation of human rights 
* (Long term product goal) App or web extension that maps out the relationships between corporations and oppressive regimes -> scoring companies and shops so that consumers know what they're buying into

**Jenny:**

1. Non-bias vaccination content to assist younger generations to educate older generations(their parents and grandparents). | Dcard, youtube, facebook, etc
- Content from health professionals

2. Brand directory website/platform to list down all brands' production process and show wether they are ethical


**Chris**: 
 * It is important to present honest information - like with vaccine: you have small risk here and higher risk with virus. But you also need to eat healthy food and have good lifestyle to keep you immune system strong.
 * Present information but also encourage people to **share their experience** with others - like: "I got my vaccine and it was ok" - some people do not trust official publications as much as testimony from other people.
 * Make people keep believing that their choice makes the difference and influences the world (sometimes short-term but also long-term)
 * Long term goal: people need to be more aware and use critical thinking to information they have. And have values as their base. 


Laura: 
* FB campaign (infographic led) directly tackling spread of misinformation from Chinese 'troll farms'
* Have a site which links to a variety of sources (official gov + others + global media) presenting facts in digestable way. Inspiring consumers to do their own research before buying (or buying into) propaganda and fake news
* Financial incentive is a strong one; the campaign would aim to get consumers moving away from what's cheapest and towards what's 'right', more ethical , and good for the future of Taiwan as a free nation

**Colin & Group:**
 * Creating memes with wordplay, like the one the govt created to counter the rumor that masks and paper products would be in shortage.
 * Advocate for govt and long-running campaigns to change behaviors long-term, like in EU where it took many years to get ppl to stop littering.
 * Create quiz for "how local are you?" that produces a score of how TWese you are based on your buying habits in a handful of different product categories.
 * Youtube videos to explain impact of buying certain products, like seen with buying 1kg of beef = X amount of water used, or which kind of energy you use or a company uses.
 * Co-facts like project for other debunking.
 * Using sarcasm in TikTok & other videos, memes, etc. to sneak under the radar and mock the authoritarian powers. This puts the censorship teams in a weird position by confusing them. Sarcastic praise.
 * Creating an internal meme contest platform for coming up with the best meme image on a certain topic before the whole group spreads it publicly.
 * Similarly, creating an AB testing platform for pushing out memes and measuring responses.
 * Memes within TW: tag team content, shiba inu, etc. Use screengrabs of Netflix series that are popular here in TW combined with a trending news item of the day.
 * Tool to gather & understand what memes are being shared and successful in TW.  Maybe including OCR to export the content & understand it from images.
 * A lot of TW memes have lots of text, so maybe need to take this into consideration.
 * Make connections to Indian groups and others who align with TW's interests to amplify campaigns.
