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# System prepended metadata

title: Branding feedback session

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## Branding feedback session

Agency deck: https://www.figma.com/proto/jdp3aXyVZWGf3dCaPCZ6Y1/Creative-concept-Probabl.?page-id=639%3A3068&type=design&node-id=639-3072&viewport=1064%2C1269%2C0.05&t=i2vcAuUWbfGWYdI6-1

### Concept 1
![](https://hackmd.io/_uploads/ryhjMLOR2.png)


### Concept 2
![](https://hackmd.io/_uploads/HkOvfUdRh.png)

### Concept 3
![](https://hackmd.io/_uploads/r1V2z8_Ah.png)


### Pierre-Antoine
Option 2 a little cold due to the colors
Font for full text is a bit sad too
I Like the Venn diagram
Would it be possible to combine the colon (":") with the diagram?
To be clear, I'm not advocating for "contaminating" the mood of option 2 with that of option 1 -- they are indeed very different. But if we are to add a logo to option 2, I'd like to explore the idea of the Venn diagram there too.

### Fabien
Concept 2 is awesome because of the web reference with ":"
Turtle syntax of RDF is using lead column  ex: :MyCar
NB: I don't like concept 3
NB: check accessibility of colors and design in general eg color-blindness
NB: could we blend concept 1 and 2 ? e.g. have the dots of the column meet and form a Venn Diagram

### Adrin
See the green as grey. Sees the Orange as agitated, curious to see shades of blue/purple. 

### Franck
Like concept 1 a lot. Logo = feeling of something popping (like a bubble). bubble probabl' same feeling.
Don't like concept 2. Smiley logo is gimmicky. Does not differentiate from huggingface. Not serious enough (one of the keyword is mature, smiley is not mature)
edit: despite discussing preferencs for one or the others, should say that all proposals are good, impressive work.

### Olivier

In concept 2, the strict font and high contrast style is a feature not a bug. Trying to blend it too much with with the more corporat-ish style of concept 1  would change the spirit of the concept and probably destroy its value.

That being said I like concept 1 as well, an in particular the fact that it has a logo and the ability to use the logo as a large scale visibility mask on a photo for instance.

No strong opinion about the use of punctutation to brand `:probabl.` I think it's an interesting idea but then I don't see a natural way to also include a squarish logo to build the brand in complement to the rectangular `:probabl.`.

Not a big fan of `:p` as a shortcut either.

I also like the wireframe illustrations of concept 2 (or at least I much prefer this style of illustrations to the use of avatars from concept 3). I am not sure how concept 1 would allow for the inclusion of illustrations. Maybe we would have to rely more on photos for concept 1 but it's easy to fall into the trap of cheezy / corporaty / insipid istock photos.

### Guillaume

Looking at the color palette of Ubuntu/Canonical (https://design.ubuntu.com/brand/colour-palette), I pretty much like the concept of community/company palettes at the end of the page. The difference between them is the amount of color used. Might be a source of inspiration regarding the palette choice.

In general, I prefer concept 2 apart from the concerns that have been raised regarding the smiley, while I could live with it ;), and the non-vibrant (sadish) current palette.

### Jérémie
Like concept 2 but dont like the : to create smiley. It looks like you pretend to be young and cool.
Especially :p

Really like the logo of concept 1 though

### Camille

Concept 2
- Interesting potential for a design system (UI components for our products).
- Reminiscent of [Max/MSP](https://cycling74.com/products/max) or [PureData](https://fr.flossmanuals.net/puredata/la-synthese-audio/)
- The imagery could be adjusted to better ensure our human-centric values. Wireframe illustrations are cool.

Concept 1
- I prefer concept 1 colors.
- The compositions (page 26) lack a bit of character (it looks like Dropbox, maybe too trendy.)

### Gael

My favorite is concept 2

Concept 3 is really too cheezy for me. It looks like just about any consulting gig (my ballpark for marking material is that if it could just as well been that of a strategic consulting firm, it's not good for us)

I like logo of concept 1