---
# System prepended metadata

title: 'Hyperreal Enterprises Playbook: Years 0, 1, 2'

---

# Hyperreal Enterprises Playbook: Years 0, 1, 2

This is not a source of truth, we are using this (and the accompanying [spreadsheet](https://docs.google.com/spreadsheets/d/1ZP55E2pLX482wnb9cLNVFRRViQb49ZCQWjzKpphF2vE/edit#gid=623577513)) to check: are these things sustainable? Will we have to raise prices to become profitable &c&#x2026;.


# 2020


## 2020-Q1


### Highlights

- Global Pandemic
- Kick-Off Weekend for LD14, mid-March
- Lockdown


## 2020-Q2


### Highlights

- Teambuilding, Joe and Oushesh in a team in Week 8 of the programme
- Moving from initially looking at “debugging” to “tutoring”


#### 2020-Q2 June


##### Interviews

1.  Gaurav Singh, LD14 Current Member (discussion about program synthesis)
2.  Andreas Kater, LD14 Current Member (discussion about API middleware)
3.  Evan Patterson, Stanford PhD student (submitted)
4.  Nadejda LD14 (Thursday June 4th)
5.  Pavlos and Rebecca LD14 (Friday June 5th)
6.  Marcos Accioly (Monday June 8th) [Brazil, Masters student]
7.  David from University of Kent
8.  Ojasvi Jalal (just finished undergrad, UK)
9.  Diego (15 years old, MX)
10. Thomas Cintra (college junior interning at Google in US, from BZ)
11. Iani Zeigerman (in BZ, LD15 applicant)


## 2020-Q3


### Highlights

- Joe and Oushesh working together seven weeks at time of Super Checkin
- TAM: Educate 23M students in technical topics by 2030. Pricetag using conventional educational technologies: $839B in the UK, $80B in India.
- SAM: 1.2M users on r/learnprogramming


### 2020-Q3 July


#### Interviews

1.  Roshan Swaroop (Stanford Year 2 CS)
2.  Written response from Ryan Keenan
3.  Vitor Bruno (technologist & teacher, BZ)
4.  2x calls with Peter Anstey EF / founder \_nology
5.  Sebastian Mueksch (Edi new graduate)
6.  Frode Hegland (technologist UK)
7.  2x follow-up calls with Vitor Bruno
8.  Karen Ordones (tutor.id, interest in a pilot)
9.  Areti Manataki (UK)
10. Claudia Chirita (UK)
11. Colton Erhman (US)
12. Long (17 page) email from Stephan Kreutzer on his experience and challenges tutoring a refugee from Afghanistan
13. Thomas Baruzzi (UK)
14. Ioanna Ciuca (ex- of LD14)


#### Goals


##### TODO Analysis of interviews to date

Deeply understand:

- (i) what the customers’ current process is
- (ii) how it’s broken
- (iii) how we’ll fix it
- (iv) that customers view this as a HOF problem


##### TODO Survey + 20 X $20 = $400 for a focus group on r/learnprogramming

- **1.6m Members 3.9k Online**
- try to get 1/100th of the “online” people to speak with us in an interview
- Make sure the interview questions correspond to our product hypotheses
- Practice this by Friday 24th of June

Notice that interviewing friends is great, but it is more like practice for these interviews!  (And before closing this, maybe there are some other data + participant aggregators&#x2026; maybe email Stack Exchange about how to do a survey there?  Or maybe the OU + coding school, but this is probably beta testing with a secondary channel.)


##### TODO Figure out if there is a similar product up running in another domain.

Can we convince investors that we can do basically the same thing?  “These people are running AI in *X* domain and our application is formally similar.”

- E.g. the healthcare app that Paddy mentioned during our first interview.
- E.g. Paddy’s own project for management training.
- Duolingo is also a comparable app in the language-learning space.


### 2020-Q3 August


#### Goals


##### TODO Articulation of Differentiation

- Who are your closest competitors (e.g. School42, Lambda etc).
- Why are you different (e.g. personalisation/interactivity).
- Why is that meaningful (i.e. why is your differentiation sufficient to enable you to win customers).


##### TODO Traction

If your key differentiation is that you will provide a *personalised + interactive* learning experience, what can do to prove to investors (or de-risk the fact) that you can automate a currently manually experience (as you are in essence asking investors to bet that on this)?  I suspect IC/Investors will want to see evidence that a few early adopters love (generally, this means repeatedly use) an early prototype of your product.


##### TODO Prepare a one-minute video

1 minute video for YC and other purposes


#### Aspirations


##### TODO August 12 2020: Present at IC and hope to win £80K pre-seed investment

- Prepare 6 minute pitch on Business, 6 minute pitch on Product.
    - If we have slides in front of ourselves we can structure the presentation
    - Share one screenshare to illustrate product
- Start with “‘What if’ questions”
- Narrow down the big problem, we have the right solution for you!
- Introducing with a one-liner: “software that brings immersive learning to kids”
- No more hustle going to university (no more paying for expensive MOOCs where)
- Then show the product.


### 2020-Q3 September


#### Goals


##### TODO Prototype (Demo Day version)

- **Storytelling Module:**
  - Involve rewriting the core documentation of the language as well in a visual manner and integrating into the engine.
- **Interaction Module:**
  - Notice when users get stuck
  - Give hints
- **Visualisation Module:**
  - Illustrate problems
- **Analytics module:**
  - Be aware of how many hints are used and when and change the problem accordingly


#### Aspirations


##### TODO September 15 2020: Present at Demo Day and hope to win £500K seed investment


## 2020-Q4


### 2020-Q4 October


### 2020-Q4 November


### 2020-Q4 December


##### TODO Prototype (version \(\alpha 1\))

(To specify.)


# 2021


## 2021-Q1


### 2021-Q1 March


##### TODO Prototype (version \(\alpha 2\))

(To specify.)


## 2021-Q2


### 2021-Q2 June


##### TODO Prototype (version \(\alpha 3\))

(To specify.)


#### Planning


##### TODO Product will evolve, what are possible directions for that?

E.g. AI features evolve on top of the basic gamification system.


## 2021-Q3


### 2021-Q3 September


##### TODO Prototype (version \(\beta 1\))

(To specify.)


## 2021-Q4


### 2021-Q4 December


##### TODO Prototype (version \(\beta 2\))

(To specify.)


#### Aspirations


##### 700 early evangelists from subreddit — maybe pay them rather than have them pay us!


# 2022


## 2022-Q1


## 2022-Q2


## 2022-Q3


#### Aspirations


##### Become stably profitable in Y2Q3


## 2022-Q4


#### Aspirations


##### Acquire 40K new customers Y2Q4

