We minimize centralization across both the software and the organization itself. In other words, we maximize the number of physical computers composing the network, and maximize the number of individuals who have control over the system(s) we are building.
Litmus test
Everything from previous hour applies
Can we shut down cluster and everything just works?
Stronger network with more nodes
Ethereum network
E.g. Whisper spec not EIP, geth/parity running different versions, PoW
Strength in network more robust
We can measure and optimize for this
decentralization, inclusivity
People want to run nodes and help out if it is easy