---
# System prepended metadata

title: UserPersonaName

---

# UserPersonaName

## Background and Demographic Information

Persona 1:
  * _Fictional Name_: Stacy
  * _Demographics_: white Dartmouth sorority girl, early 20s
  * _Overheard quote_: "I have a formal coming up and I need the perfect foundation"

Persona 2:
  * _Fictional Name_: Mike
  * _Demographics_: loving boyfriend, mid 20s, clueless about makeup, could not tell you his gf's eye color without looking at her instagram
  * _Overheard quote_: "Dude, I wanna get Lila something for her makeup box. Do you know what a 'mascara' is, and where I can get one?"

Person 3:
  * _Fictional Name_: Maria
  * _Demographics_: Black latine woman, early 30s, busy entrepeneur, has got it going on
  * _Overheard quote_: "Hold on, I'll return your call later, I gotta drive 20min to Sephora so I can be thoroughly disappointed at their 50 shades of white concealer."

## Narrative

Persona 1:
Stacy's social chair drops the ball and notifies the sorority of a formal 3 days before the date. Stacy goes to school at Dartmouth in rural Hanover, NH. She is out of concealer and CVS simply will not cut it. She is looking for a high quality makeup option online option with fast delivery. Stacy is anxious because she has never bought makeup without trying it on.

Persona 2:
Mike remembers he and his girlfriend's anniversary a week before it happens. He's hoping to get her makeup as a gift, but is nervous about buying something she might not like or might look horrible on her. He looks up her instagram to confirm her eye color, because he can never recall if they're blue or green. And he cannot really tell the difference between light beige and peach tone. He wants a solution that just gives him the perfect makeup for her without asking too much of him.

Persona 3:
Maria realized that she is running out of concealer, but doesn't have to time to go to the department store and buy makeup herself. That's a problem, because makeup tends not to accomodate for her skin tone. She gets frustated easily, so if the interface is not fast and accomodates her needs, she will log off. She is not old, but she also isn't comfortable with complex website interfaces.

## Behavioral and Dimensional Information
  * __Goals and Motivations:__
      * speed
      * convenience
      * accuracy
      * ease of use with limited information
     
  * __Tasks:__
      * Log in / create a profile / create a quick guest profile
      * Search for the relevant product
      * Compare products
      * Make a purchase (in website? in host website?)
      * Track for delivery
      * Receive product
      * Profit
  * __Pain Points, Concerns, and Challenges:__
    *(what are they worried about? what do they have trouble with?)*
    * difficulty getting to a department store to buy makeup in person
    * makeup not arriving fast enough
    * worry about not finding makeup that matches their complexion and style
    * finding the right product without much makeup knowledge
  * _User Flow_
    *(describe a typical scenario of the user interacting with your product – this is a short ordered list of actions)*
    
    Stacy: has several tabs opened of different makeup retailers; she decided to look for a one-stop makeup shop instead and comes to "Make Match"; she will still has 4 years at Dartmouth and will need to buy makeup again for sure, so she decides to create a profile to have a customized product display feed based on her info and saved for every time she comes to the website; she "favorites" several products and when she is done, she goes to her shopping cart; she compares the several concelears/foundations she previsouly selected and decides on a final one.
    
    Mike: googles "easy perfect makeup"; clicks on the "Make Match" website; sees "most wanted" products and also a field to upload his girlfriend picture to get a feed of good products for her; he still cannot decide what to get, so he picks a "combo"; his shopping cart has a list of products and when the clicks to buy them, he is directed to the original retailer.
    
    Maria: she needs to quickly pick a makeup pallet, so she comes to "Make Match"; she has had her account for many years now but just came back from Hawaii and it is more tan than usual, so she needs to have her makeup suggestions updated; she goes to the user profile and upload a new picture; she finds what she was looking for because Make Match has a wide selection of makeup options, coming from small, medium and large retailers across the US.


# Feature Spec

## User Personas
*links to persona issues*

* [Stacy](github/link/to/person)
* [Mike](github/link/to/person)
* [Maria](github/link/to/person)

## Feature List

* primary features
  * <font style="color:red">🔥 Inputting user skin tone data</font>
  * <font style="color:red">🔥 Displaying makeup from various online retailers</font>
  * <font style="color:red">🔥 Filtering makeup by skin tone</font>
* secondary features
  * <font style="color:orange">💼 Persistent accounts for user profiles</font>
  * <font style="color:orange">💼 Filtering what types of makeup a user wants to see.</font>
  * <font style="color:orange">💼 Cart/saved page with side-by-side comparison of products</font>
  * <font style="color:orange">💼 Filtered suggestions include eye shadow and lipstick colors</font>
* stretch goals
  * <font style="color:lightblue">🏹 Selecting skin tone via selfie/picture upload</font>
  * <font style="color:lightblue">🏹 Making affiliate links for all traffic from MakeMatch to external sites to make commissions</font>
  * <font style="color:lightblue">🏹 Data analytics to personalize product recommendations </font>
  * <font style="color:lightblue">🏹 Displaying influencers with the same skin tones or wearing matching makeup products </font>
  *  * <font style="color:orange">💼 User can buy a "combo" suggestion </font>
