---
# System prepended metadata

title: Benchmark and Brainstorm

---

# Benchmark and Brainstorm
FBU workshop on  Jun. 29th.

## Favorite Apps
- Twitter
- GasBuddy
- Instagram
- Whatsapp
- McDonald's App
- Goodreads
- FB Messenger
- Shop

## Favorite Existing Apps - Categorize and Evaluate
### Twitter
- **Category** - Social/Entertainment
- **Mobile:** Both a website and phone app. Mainly used on phone.Originally meant as an alternative to SMS; quick, instantaenous, easily accessible entertainment.
- **Story:** Allows users to share their lives and thoughts through tweets throughout the day.
- **Market:** Very large market. Anyone that wants a platform to share their ideas. From politicians to students to journalists, twitter is used by everyone. Caters to niche communities.
- **Habit:** Can fill up the dead space in user's days. Bite size entertainment. Every time you get a free moment you pick up your phone to check twitter.
- **Scope:** Twitter started out as a alternative to SMS with some social networking elements. Has expanded to a much larger scope being a hub for news, politics and general knowledge.


### Goodreads
- **Category:** Informative/Social
- **Mobile:** allows you to get a lot of data about others' opinions of books without them being present
- **Story:** share what you're currently reading 
- **Market:** anyone who needs to buy a book can use this app (whether they want to buy books or not)
- **Habit:** users tend to check goodreads every time they need to buy a new book and later on contribute to the reviews/ratings
- **Scope:** "millions of people reading alone, together" - allowed for people who don't know anyone who reads to check out books by word of mouth without being immmersed in a bookish community

### McDonald's App

- **Category:** Restaurant service + food delivery
- **Mobile:** Tracks location for food pick-up; allows for food ordering on teh go.
- **Story:** Allows user to seamlessly order Mcdonalds and access the menu and exclusive deals. 
- **Market:** Anyone who likes Mcdonalds/cheaper food. Helps large groups get an order in. Provides good value to a mass amount of people.
- **Habit:** The app draws the user's attention through push notifications, but they would generally only open the app when they are hungry. Frequency is highly dependent on user's lifestyle.
- **Scope:** launched to make ordering and planning fast food more convenient (pickup, mcdelivery, check the location's local menu)

## New App Ideas - List
1. Streetpass for music
1. Honey for [insert category]
1. Overleaf-like App
1. Reddit overhaul
1. Take a picture of a book shelf at used book shop and use api to determine which books are worth buying
1. Volunteer near me App (evaluates their level of need)
1. generate a playlist based on your daily horoscope
1. productivity based on your energy level (for those who struggle with executive funciton)
1. auto scheduling
1. Generate sound/harmonies/music based on complex fractals
2. show you bathrooms near you (useful for people with kids/homeless people)
3. Reselling help - compares prices of a certain item across retail websites to determine best price to sell for

