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# System prepended metadata

title: Engage Dashboard

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# Engage Dashboard
Engage dashboard provides a summary of all the campaigns and users on a single screen. 

These metrics provide insights into your marketing, promotional or other campaigns and shows the growth of your user base and profile completeness.

There are two sections based on the metric type:
* **User data** Gives you the snapshot of the current state of your user base in User 360.
* **Overview**: Shows you an Overview of your Campaigns and User management history.

To access Engage Overview Dashboard, in the module switcher, click **Engage** > **Overview**.

![](https://i.imgur.com/mYjjFVI.png)

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## 1. User data

This report provides a snapshot of users added to User 360 and overall profiles completeness percentage. Profile completeness refers to the extent to which a user's information is available on the yellow.ai's platform. It considers all the user properties configured for the org.


![](https://i.imgur.com/w4B0O7Z.png)


The following are the different KPIs of User data report:

* **Total users**: The total number of users available in User 360.
* **Profile completeness**: The average completeness of the profile information (based on the values available for user attributes) of the total users on User 360.
* **User split**: Shows the count of users for which a specific user property is available across the user base. For example, to see the number of users with  `userId`(identified users), click on the **User split** drop-down and choose `userId`.

<center><img src="https://i.imgur.com/bPLzOqP.png" width="30%"/></center>

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## 2. Overview

This section provides a snapshot of the engagements through campaigns and Notification APIs for the last seven days. You can use the calendar box to change date-rage and a maximum of one-month duration is supported.

### 2.1 Campaign summary

This provides an overview of the total number of campaigns executed and the total number of notifications sent out from those campaigns in the chosen duration. Channels are colour coded to easily distinguish different channels.

<center><img src="https://i.imgur.com/Vyj5Jzr.png" width="600"/></center>


The following are the different KPIs of the Campaign summary report:

* **Campaigns**:  The number of outbound campaigns executed from Engage in that specific duration.
* **Notifications**: The total number of notifications executed from Outbound campaigns or the Notification API in that specific duration.

By default, you will the summary report across all channels. You can choose to see the report of your preferred channels. 

To see a channel specific data, click on the channel name. Channels with black font are considered for the report and greyed-out ones are hidden as shown below.

<center><img src="https://i.imgur.com/VPaaw4i.png" width="600"/></center>



### 2.2 Engagement performance

Engagement performance refers to the effectiveness and efficiency of marketing campaigns in achieving their goals and objectives.

It shows the total number of notifications sent and the total notifications read (for SMS, it just considers the delivered messages).

<center><img src="https://i.imgur.com/lwikP5E.png" width="600"/></center>



The following are the different KPIs of the Engagement performance report:

* **Sent**: Total number of notifications sent out through outbound campaigns or Notification API in a specific duration.
* **User impressions**: Number of users who read those messages.


Click on the *Current* or *Previous* to see the data for the current and previous week respectively.

<center><img src="https://i.imgur.com/nlp7xDo.png" width="600"/></center>

## 3. User trends

User trends refer to the behaviour that users exhibit. These trends include the count of users added, unique active users, user event occurrences, and users opted in/opted out. This information helps in improving your products or services and keeps your users engaged.

![](https://i.imgur.com/8MGdqaH.png)

* **Users added**: The total number of users added in the chosen duration.
* **Unique active users**: Total number of unique users who used the bot for the chosen duration.
* **User event occurrence**: The total number of user events triggered for the chosen duration.
* **Users opted in**: The total number of users who have explicitly given permission to use their personal information to receive marketing and promotional messages from your organisation.
* **Users opted out**: The total number of users who have revoked their permission from receiving marketing and promotional messages.