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# System prepended metadata

title: MF Mirror Post 1.2

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# MF Mirror Post 1.2

## The Emergence of MetaFactory

MetaFactory emerged as a result to a common problem in the crypto conference space: merch. As a nascent industry, it was common for event organizers to scramble last minute to get swag created. Often the resulting product was poor quality. The vision of MetaFactory is rooted in providing a high quality solution to this problem.

![](https://i.imgur.com/zwn2M9U.jpg)

In the beginning, we went with the name, “SwagDAO.” The concept was to provide a simple streamlined process for creating merch. We focused on providing value to crypto event organizers since we attended many of them. We also sought to fix many of the problems readily observable in the legacy fashion world: poor quality and bad habits. In this world, the supply chain is mired in unsustainable production methods and dependent on an exploited labor force in less priviledged areas of the world. We wanted to fix this.

We set out to do this with collaboration partners who shared our values. While making things easier for them, we would be delivering them (at no cost) high quality products manufactured and distriuted sustainably and with ethical labor.

SwagDAO was rebranded to MetaFactory through a Twitter competition that resulted in the onboarding of one of MetaFactory’s primary visionaries, MetaDreamer. To paraphrase him, the name MetaFactory allowed it to take on a more fluid and generic disposition which enabled it to be a “factory of factories” – one that is both digital and physical and coordinates other factories in the crypto space. It would be a “brand that is defined not in and of itself but by the sum of each individual brand and community operating within its ecosystem.”

![](https://i.imgur.com/xrrpMAp.jpg)

## What's Next?

Our next article will examine our efforts to "invent the web3 based supply chain." Specifically it will discuss one of the original value propositions of blockchain technology and how MetaFactory is working to act upon that promise which faded away into obscurity. Following this you can expect content covering the following topics:

- The History and Past Milestones of MetaFactory
- The Vision for MetaFactory's Future
- Innovating 3D Wearable Interoperability Standards
- Expansion and Adoption of our Model, Method, and Philosophy
- $ROBOT Token Overview, Evolution, Utility, and Future Tokenomics