---
# System prepended metadata

title: PΞACHES Launch Playbook
tags: [peach drop, ' nft']

---

---
tags: peach drop, nft
---

# PΞACHES Launch Playbook


## Post-launch

#### Fulfillment
- Peach readiness date
    - mid-august
    - aug 1 target for app
- Box/peach order
    - drew researching international
- Redeem flow in app
    - shopify store w/ token gate
    - app flow (redeem tx in app and then hit shop = 'checkout')
- Stickers
    - print and post pics

#### Marketing ideas

**Tweets**
- [ ] Redeem opening countdown
    - announce date and explain process again
    - weekly pics of peaches on tree
- [ ] Show off peaches tweets
    - Once delivery begins we get people to post pics of their boxes
- [x] Show off art tweets - highlight some minted combos
- [ ] Gifting peaches narrative tweet thread
- [x] farm porn (ongoing)
- [ ] international offering
- [ ] Sticker when ready
- [ ] peach varieties thread (on-going)


**Outreach**
- Crypto community outreach
    - regen communities
        - [x] griff
    - teams doing irl or fun nft shit 
        - [ ] cabin
        - [ ] steakclub nft people
        - [ ] OAK farm market people
    - colorado
        - [ ] bufficorn people/paller/oxjoshua
        - [x] owoki/gitcoin
        - [x] cryptorado
    - nft communities
        - [ ] song a day/one of many matts crew?

**Other incentivation ideas**
- Early adpopter incentive?
    - 1st 100 get something?
        - preserves
        - discount on next year
    - dao something w/out confusing redeemers?
        - free mint of dao golden peach nft
            - 6551 w/ it that can hold other peaches


---

## Pre-contract deployment

- x deployer/owner account
    x eoa: 0xEB8C7E21b847a7B9CA33209e9e4EdCc5e45054b4
    x fund with eth for deployment and price adjustments
- x multisig for beneficiary
    - 2 of 4
    - 0xEB8C7E21b847a7B9CA33209e9e4EdCc5e45054b4
    - 0x3a5A9634Ae97056A6508feD051d345366054BFE3
    - Drew: 0xFbf772A578a312838A28FFB74c79987Cd6A7985d
    - Ven: 0xbA553b13fdb431578397Df9D6B17Ac5D132a91FE
- image finalization
    x layer naming finalization
    - script to check dupes of redeemed 

    - ipfs upload
        - ipfs://Qmb4j9heqrpYhBJBZnXUE8xykfdaeJunQyUbs8BJhMe2Jr
        
- metadata content finalization
    - contract uri meta ipfs upload
        - test other ipfs gateways
        - img: https://drive.google.com/drive/u/1/folders/1UTnuLEepyX_DBtoMaoFziAlbnRhu11Ok

https://snacks.samkuhlmann.com/assets/5-1-trans.a89b4372.png
    x image url script to change metadata
    - ipfs upload

    - gateway: https://ipfs.io/ipfs/QmazAiyUyvDiP7Hu6Q2KArQnuVP4JAii7qVWAa6qA2i4R6/4.png
- landing page
    - hidden mint section
    - 
- contract variable definition
    - redeemStart: 1690873200
        - 8/1 7pm gmt/12pm mt
    - mint end: 1694070000
        - 9/7 7pm gmt/12pm mt
    - beneficiary: 0xE9c47D17233E6aFD3d9020E0F8e2a86C2718dcfE
    - URIs
        - both unredeemed, update the redeemed when redeem window opens
    - price: 88000000000000000
        - remove setPrice
    - max supply: 1000
- x goerli run-through
    x week of 5/29
    
    
    
- deploy cadence
    - images/metadata
    - contract
    - verification
    - subgraph deploy
    - app contract update and deploy
    - -mint 25 to the multisig



### website things

- content review
    - explain what cost includes
    - faq might be overkill though?

- communication with team - make them feel like it won't rug
    - email?
    - discord or telegram?

- adjust image display to construct the ipfs url
    - one more test here if goerli calms down



## Post-deployment
- app/landing page update with contract/mint section
- opensea meta updates
    - other marketplaces
        - rarible
        - blur
    - https://testnets.opensea.io/collection/the-pits


- royalties from marketplaces?
    - https://docs.opensea.io/docs/10-setting-fees-on-secondary-sales
    - 5% to multisig
    
- mint some for farmers/community?

## Redeem prep
later in june
- shopify store
    - cost
    - free shipping?
- app integration updates
- baseuri update

## Post sale
- New contract owner
    - dao or multisig


## discussion points
- pepe is our only enforced rare trait



# website

x manifest.json

- terms and conditions content

- nft image in modal
    - rework image fetch/url formatter
    - can predeict this so might not need to fetch
