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# System prepended metadata

title: Marketing Plan

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# Marketing Plan

- [Analytics](https://plausible.io/makers.bolt.fun) 
- [Marketing Groups](https://twitter.com/i/communities/1525651631458734080) 

Funnel
1. Users who have logged in (account created)
2. Completed profile
3. Posted a story (activated)
4. Registered for an event 

## Goals
- **Quality / Attract high quality projects and makers to submit.**
    - People and companies already in the ecosystem.
    - How might we help new bitcoin makers to come up with and build high quality projects?
        - Mentorship
        - Demo
        - Checkins
    - Encourage as many designers to create profiles on the platform so that they can join project teams and improve the UX of entries
- **Growth / Get 1000 maker profiles created**
    - Attract people in emerging countries who are new or interested in working or building on bitcoin projects
    - Focus on emerging markets, for large talent pool and to drive platform use and maximize creation of maker profiles which will have long term benefits for our next events and platform
- **Engagement / Increase the amount of user contributed content on the site**
    - Introduction - every participant should write an introduction post
    - Ideas
    - Questions
    - Feedback (comments)
- **Give partipants a platform to gain exposure for their projects**
    - Podcasts
    - Maker / Team Interview

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## Types of particiapnts to target
### People already with the skills
#### People at bitcoin companies
People who are at companies and startups doing bitcoin things already. How might we convince them to create a new project and participate on something cutting edge during the tournament?

Examples
- Bakkt

How should we reach them?
- Get someone to share something about the event internally

#### The Bitcoin Solo Makers / Influencers
*developers and designers who have some level of knowelge about bitcoin or active builders in the space already. usually solo hackers and hired guns.*

Examples
- ben carman (tbc)
- ben arc
- bumi 
- christoph
- milli

How should we reach them?
- personal connections
- wider network (friend of friend)

Messaging
*What kind of messaging would work to attract them especially since they have existing projects they are woeking on in the space.*
- "bring your project"
- have you started something new recently and want to propell the development(?)
- they might just be intetested in prizes.
- how do we convince them to build in public?

### People who are new to bitcoin or interested in getting in
#### LATAM
*web developers and designers in latin america who might not yet have the skills to build a lightning application.*

Examples
- students
- web design / development agencies (teams)
- fintech startups

How should we reach them?
- Flyers at univerities
- Summer of Bitcoin applicants
- Online marketing twitter
- Other hackathon platforms
- Facebook Groups
- LinkedIn (they might be looking for jobs)
- Twitter Communities

#### Africa
#### India
#### United Kingdom
#### Indonesia
#### Germany
#### Austria
#### Eastern Europe
#### America
#### Canada