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# System prepended metadata

title: How Fedora Fails and Succeeds at Marketing

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# How Fedora Fails and Succeeds at Marketing
A quick analysis of what the Fedora Marketing Team has been doing to further the OS's and the community's adoption and what we could do better in the future.

## Introductions

“At its best, [...] marketing helps people understand what the technology is about, and how they can use it. It is a form of communication that is informative, truthful, convincing, and even inspiring.”

“Everything that touches the customer is marketing”
    - Deirdré Straughan

*NOTE: Most of the references in this come from Deirdré's great talk at 2019's OSCON:
https://www.youtube.com/watch?v=CPVJ6AlUx2E&pp=ygUVb3BlbiBzb3VyY2UgbWFya2V0aW5n*

## Build communities, not audiences
![](https://hackmd.io/_uploads/r1k3Zw7J6.png)

## The good...

https://youtube.com/@fedora
https://www.instagram.com/thefedoraproject/
https://fosstodon.org/@fedora/
https://www.linkedin.com/company/fedora-project/

![](https://hackmd.io/_uploads/r1OimvQkT.png)

![](https://hackmd.io/_uploads/BymKmPX1T.png)

#### Instagram Reach (last 90 days):
- Accounts reached - 6,397:
    - Followers - 5,256
    - Non-followers - 1,141

![image.png](https://hackmd.io/_uploads/SkS4MGKQT.png)

### Main talking points

- Daimar to talk about the diversification of audiences, creating more content for LinkedIn and Instagram
- Joseph to talk about the new heights our Mastodon account has reached
- Joseph to talk more about our hardware partnerships


## ...the bad and the ugly
"If your open source community is not diverse, ask yourself why, and think about how you can attract a wider range of participation."
    - Deirdré Straughan
    
- Daimar to talk about the experiment with short-form content
    
    
#### Instagram Engagement (last 90 days):
- Accounts engaged - 1,430:
    - Followers - 1,353
    - Non-followers - 77
    
![](https://hackmd.io/_uploads/Hk-qILQy6.png)

![](https://hackmd.io/_uploads/H1NlvUQya.png)
    
**Call to action for contributions**

## Closing thoughts

"[...] Marketing is not evil. You may already be doing it. You just may not think of some of what you’re doing as marketing.”
    - Deirdré Straughan