Brown Rice Market Growth, Size, Trends, and Forecast 2025–2033

# Brown Rice Market Growth, Size, Trends, and Forecast 2025–2033 Market Overview: According to IMARC Group's latest research publication, "Brown Rice Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global brown rice market size was valued at USD 10.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.97% during 2025-2033. This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis. <h2>How AI is Reshaping the Future of Brown Rice Market</h2> <ul> <li style="font-weight: 400;">AI-powered computer vision enables rice millers to differentiate between premium varieties and adulterates with 95% accuracy, with over 250 mills in Thailand and Vietnam using these solutions.</li> <li style="font-weight: 400;">Machine learning algorithms optimize milling parameters in real-time, reducing waste by 10-15% and improving yield rates through automated control systems that adjust settings for consistency.</li> <li style="font-weight: 400;">Advanced sensors and analytics monitor every production phase from cleaning to polishing, eliminating human errors and enhancing overall quality of milled brown rice.</li> <li style="font-weight: 400;">AI-driven predictive analytics help farmers optimize crop yields through precision agriculture, with the International Rice Research Institute receiving USD 2 million from Google.org for AI innovations.</li> <li style="font-weight: 400;">Smart supply chain systems powered by AI reduce brown rice spoilage by tracking batches from origin to storage, improving transparency and building consumer trust through blockchain integration.</li> </ul> Download a sample PDF of this report:<a href="https://www.imarcgroup.com/brown-rice-market/requestsample"> https://www.imarcgroup.com/brown-rice-market/requestsample </a> <h2>Key Trends in the Brown Rice Market</h2> <ul> <li style="font-weight: 400;">Rising Health Consciousness Drives Demand: Consumers increasingly prefer brown rice for its high fiber, vitamins, and mineral content. Around 42% of global consumers seek healthier diets, with brown rice positioned as a nutrient-dense alternative to white rice, especially for managing diabetes and obesity.</li> <li style="font-weight: 400;">Plant-Based and Gluten-Free Movement: The growing popularity of vegetarian and vegan diets, with approximately 88 million vegans worldwide, has increased demand for brown rice as a versatile staple. Gluten-free trends further boost its use in flour and rice-based products.</li> <li style="font-weight: 400;">E-Commerce and Digital Expansion: Online platforms are revolutionizing brown rice accessibility, with US e-commerce sales growing 7.2% year-over-year. Digital convenience drives consumers toward healthier options like brown rice through home delivery services.</li> <li style="font-weight: 400;">Sustainable and Organic Farming Practices: Consumers favor organic brown rice grown without artificial pesticides. Government schemes and certifications like USDA Organic support sustainable production, with organic products appealing to environmentally conscious buyers.</li> <li style="font-weight: 400;">Ready-to-Cook and Convenience Products: Urbanization and busy lifestyles fuel demand for quick-cooking brown rice and pre-packaged options. Innovations in packaging and product formats cater to time-conscious consumers seeking healthy meal solutions.</li> </ul> <h2>Growth Factors in the Brown Rice Market</h2> <ul> <li style="font-weight: 400;">Increasing Prevalence of Lifestyle Diseases: Rising cases of diabetes, obesity, and cardiovascular diseases drive consumers toward low-glycemic, high-fiber foods like brown rice. Health-conscious individuals recognize its benefits for weight management and disease prevention.</li> <li style="font-weight: 400;">Government Initiatives and Support: Policies promoting healthy eating and sustainable agriculture boost brown rice adoption. Programs like India's Paramparagat Krishi Vikas Yojana provide farmers USD 671.2 per hectare, increasing supply and accessibility.</li> <li style="font-weight: 400;">Rapid Urbanization and Income Growth: With 68% of the world's population projected to live in urban areas by 2050, rising disposable incomes enable consumers to invest in premium, healthier food options like organic brown rice.</li> <li style="font-weight: 400;">Expanding Retail Infrastructure: Growth in hypermarkets, supermarkets, and specialty stores improves brown rice accessibility. India alone has 66,225 supermarkets as of January 2025, a 3.88% increase from 2023, making products more readily available.</li> <li style="font-weight: 400;">Technological Advancements in Production: Energy-efficient milling machines with heat recovery systems reduce operating costs. Automation and AI integration enhance quality consistency, making brown rice more competitive in global markets.</li> </ul> Our report provides a deep dive into the market analysis, outlining the current trends, underlying<a href="https://www.imarcgroup.com/brown-rice-market"> brown rice market demand</a>, and growth trajectories. Leading Companies Operating in the Global Brown Rice Industry: <ul> <li style="font-weight: 400;">Amira Nature Foods Ltd.</li> <li style="font-weight: 400;">Asia Golden Rice Co. Ltd.</li> <li style="font-weight: 400;">Chandrika Group of Mills</li> <li style="font-weight: 400;">Daawat Foods Private Limited (LT Foods Ltd.)</li> <li style="font-weight: 400;">Goya Foods Inc.</li> <li style="font-weight: 400;">Kohinoor Foods Limited</li> <li style="font-weight: 400;">KRBL Limited</li> <li style="font-weight: 400;">Lundberg Family Farms</li> <li style="font-weight: 400;">Riviana Foods Inc. (Ebro Foods S.A.)</li> <li style="font-weight: 400;">T.K. Rice Mill</li> <li style="font-weight: 400;">Ash Co. Ltd.</li> </ul> <h2>Brown Rice Market Report Segmentation:</h2> Breakup By Type: <ul> <li style="font-weight: 400;">Sweet Brown Rice</li> <li style="font-weight: 400;">Brown Basmati Rice</li> </ul> Brown basmati rice accounts for approximately 58.9% of the market due to its exceptional aroma, premium quality, and culinary versatility. Breakup By Grain Size: <ul> <li style="font-weight: 400;">Long-Grain Brown Rice</li> <li style="font-weight: 400;">Medium-Grain Brown Rice</li> <li style="font-weight: 400;">Short-Grain Brown Rice</li> </ul> Long-grain brown rice dominates with 63.0% market share owing to its widespread use in diverse cuisines and adaptability to various cooking methods. Breakup By Distribution Channel: <ul> <li style="font-weight: 400;">Hypermarkets and Supermarkets</li> <li style="font-weight: 400;">Grocery Stores</li> <li style="font-weight: 400;">Convenience Stores</li> <li style="font-weight: 400;">Online</li> <li style="font-weight: 400;">Others</li> </ul> Hypermarkets and supermarkets lead with 63.4% share due to extensive product selection, competitive pricing, and convenient one-stop shopping experience. Breakup By Application: <ul> <li style="font-weight: 400;">Household</li> <li style="font-weight: 400;">Food Service</li> <li style="font-weight: 400;">Others</li> </ul> Household consumption represents 72.7% of the market as families embrace brown rice as a healthier alternative for daily meals. Breakup By Region: <ul> <li style="font-weight: 400;">North America (United States, Canada)</li> <li style="font-weight: 400;">Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)</li> <li style="font-weight: 400;">Europe (Germany, France, United Kingdom, Italy, Spain, Others)</li> <li style="font-weight: 400;">Latin America (Brazil, Mexico, Others)</li> <li style="font-weight: 400;">Middle East and Africa</li> </ul> Asia-Pacific dominates with over 43.2% market share in 2024, driven by traditional consumption patterns, expanding retail infrastructure, and growing health awareness. <h2>Recent News and Developments in Brown Rice Market</h2> <ul> <li style="font-weight: 400;">October 2024: RiceUP! introduced Zer0 Sugar Brown Rice Bars in five flavors including Dark Chocolate and Banana & Dark Chocolate, offering gluten-free, low glycemic snacks for health-conscious consumers seeking guilt-free indulgence.</li> <li style="font-weight: 400;">July 2024: Beyond Meat launched Beyond Sun Sausage featuring brown rice, red lentils, and fava beans in Cajun, Pesto, and Pineapple Jalapeño flavors, emphasizing clean plant proteins and raising nutrition standards in plant-based markets.</li> <li style="font-weight: 400;">June 2024: Conagra Brands introduced over 50 new products including Healthy Choice meals with brown rice, such as Salsa Verde Chicken with brown rice and black beans, catering to health-conscious consumers seeking convenient, nutritious frozen food options.</li> <li style="font-weight: 400;">March 2024: Lotus Foods expanded its Organic Asian Rice Noodle Line with Pad Thai Rice Noodles in traditional and brown rice varieties, featuring sustainably grown rice from Northern Thailand with minimal chemical use.</li> <li style="font-weight: 400;">April 2022: Riviana Foods launched new packaging for Brown Rice under the Success Rice brand, emphasizing quality and versatility to appeal to health-conscious consumers aligned with growing wellness trends.</li> </ul> Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations. <h2>About Us:</h2> IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research. Contact Us: IMARC Group 134 N 4th St. Brooklyn, NY 11249, USA Email: sales@imarcgroup.com Tel No:(D) +91 120 433 0800 United States: +1-201971-6302