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# System prepended metadata

title: yUSD reveal and marketing
tags: [marketing]

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tags: marketing
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# yUSD reveal and marketing

*Brief description of what is yUSD goes here.*

yUSD started as a vault token (yyCRV)

Its name was coined on twitter as yUSD, however at the same time UMA launched a yUSD, YFI twitter prevailed and the name stuck.

We need to push the narrative that yUSD is a "new meta" stable coin by Yearn, that makes you 200%+, feels like a stablecoin, uses like a stable coin, but makes you more money then any token available, hence the Blue Smiley logo. Yearn product with a distinct Token visual (the blue smily), to differenciate it from the Vaults.

We will have a coordinated marketing launch for yUSD, see ETA below.

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## ETA - Release date

When do we start pushing yUSD out publicly?

## Marketing material

### Memes

Watchmen pin and Dr Manhattan hand (YFI holders have the strongest hands)
By WrongNebula (don't steal and post! WrongNebula will tweet this one first)
![](https://i.imgur.com/g9G5GTP.jpg)


### Merchandising

FutureFund already added a bunch of yUSD merch on: https://teespring.com/stores/yfi-store
We could have new ones from other people...

### Videos?

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## Partners

### Cream Finance

Cream Finance already support yUSD