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# System prepended metadata

title: YFI Brand call 13th Sept 2020
tags: [marketing]

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tags: marketing
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# YFI Brand call 13th Sept 2020

*Please only edit this document if you are part of the YFI Brand call on 13th Sept 2020.*

## Agenda

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### Short Intro Round
- option 1: share your relevant background
- option 2: share one artist or designer that inspires you

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### Yearn core vision

Bring DeFi to the masses. Anti-speculation.

#### DeFi made simple
#### Andre's Vision (Yearn as a Protocol vs Front End Product)

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### Product Research
[iTo's Miro Board](https://miro.com/app/board/o9J_kmk6x_4=/)
* Quotes from user research sessions
* Key Takeaways
* Problem statement & Ideal state (current)
* Needs alignment (Project vs. Customer)
* User differentiation
* Flash through ideal state journey
* Detailed walkthrough of ideal state journey (I will point out highlights only)

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### Info architecture
[Info Architecture & Branding gdoc](https://docs.google.com/document/d/13JGMvXj8GNauvwTbTvJpvGOH8tlNDl-ikIwpEOeqmJQ/edit)
- [Miro Board](https://miro.com/app/board/o9J_kmaXKt0=/)

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### Collaboration process, pm tools, workflow

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### Design directions

#### Obligatory talk about Waifus
#### Open Design Initiative

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### Branding, marketing and naming

#### Vaults
#### yStable (stablecredit)
#### yInsure (NFTs contest?)
#### yUSD
Yield aggregating stablecoin, a yieldcoin.
Yearn dollar. Universal native yearn asset.

#### Tokyo
#### Yearning man
#### Artists relation (comissioning artists for Yearn NFTs + merch)
Rarible account (Blue Kirby)
#### Merchandising
FutureFund teespring YFI store. Copyright issues?
Crypto-native shop like https://shop.metafactory.ai/

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### Website(s)

#### How do we link all of Yearn online presence?
#### Some users feel left out, can't find informations, solutions?

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### Roadmap

#### Release dates (for yUSD for example)


# Trach's Unedited Notes

- [[Brand Meeting]]
    - vision: 
        - defi made simple, behind everything Andre does
        - not speculation, about safe steady ROI
        - interoperability, authenticity, collaboration
        - protocol first, UI second
        - chaotic and emergent, not packaged and perfect
    - audience
        - is it end-user or b2b?
        - what group are we working for now?
            - newbie bus drivers?
            - defi natives?
        - yearn and defi isn't ready for real newbies, eg fiat onramp to yearn is too soon, it's risky
    - what is yearn
        - massive yield
        - YFI, yUSD, vaults
    - naming
        - skip the step of yCRV, just hide that stuff
    - yUSD
        - yield aggregating stablecoin, a yieldcoin
        - people expect yUSD to be near $1USD
    - y naming
    - # open questions
        - the audience, end-to-end for newbie, or for defi native
        - enduser or b2b products
        - how do we market and talk about yUSD
        - naming practices, write a 
    - # Next Topics
        - website
        - roles
        - collaborate
    - Website
        - 2 paths
            - re-skin current sites, as temp transition site
            - work on bigger redesign project
                - 
        - current site, Anton
            - we can submit whatever PR we want and he will merge if it doesn't break
    - # To Do
        - aggregate different sites under yearn.finance
            - solves the big problems 
            - opens the bottleneck on community portals
                - need an approval process to add here
                - create a design team for approving what goes on
        - roles
            - allow to be emergent
            - is there double effort? seems to all be valuable now
        - tools
            - asana
            - calendar or timeline
