--- tags: marketing --- # YFI Brand call 13th Sept 2020 *Please only edit this document if you are part of the YFI Brand call on 13th Sept 2020.* ## Agenda --- ### Short Intro Round - option 1: share your relevant background - option 2: share one artist or designer that inspires you --- ### Yearn core vision Bring DeFi to the masses. Anti-speculation. #### DeFi made simple #### Andre's Vision (Yearn as a Protocol vs Front End Product) --- ### Product Research [iTo's Miro Board](https://miro.com/app/board/o9J_kmk6x_4=/) * Quotes from user research sessions * Key Takeaways * Problem statement & Ideal state (current) * Needs alignment (Project vs. Customer) * User differentiation * Flash through ideal state journey * Detailed walkthrough of ideal state journey (I will point out highlights only) --- ### Info architecture [Info Architecture & Branding gdoc](https://docs.google.com/document/d/13JGMvXj8GNauvwTbTvJpvGOH8tlNDl-ikIwpEOeqmJQ/edit) - [Miro Board](https://miro.com/app/board/o9J_kmaXKt0=/) --- ### Collaboration process, pm tools, workflow --- ### Design directions #### Obligatory talk about Waifus #### Open Design Initiative --- ### Branding, marketing and naming #### Vaults #### yStable (stablecredit) #### yInsure (NFTs contest?) #### yUSD Yield aggregating stablecoin, a yieldcoin. Yearn dollar. Universal native yearn asset. #### Tokyo #### Yearning man #### Artists relation (comissioning artists for Yearn NFTs + merch) Rarible account (Blue Kirby) #### Merchandising FutureFund teespring YFI store. Copyright issues? Crypto-native shop like https://shop.metafactory.ai/ --- ### Website(s) #### How do we link all of Yearn online presence? #### Some users feel left out, can't find informations, solutions? --- ### Roadmap #### Release dates (for yUSD for example) # Trach's Unedited Notes - [[Brand Meeting]] - vision: - defi made simple, behind everything Andre does - not speculation, about safe steady ROI - interoperability, authenticity, collaboration - protocol first, UI second - chaotic and emergent, not packaged and perfect - audience - is it end-user or b2b? - what group are we working for now? - newbie bus drivers? - defi natives? - yearn and defi isn't ready for real newbies, eg fiat onramp to yearn is too soon, it's risky - what is yearn - massive yield - YFI, yUSD, vaults - naming - skip the step of yCRV, just hide that stuff - yUSD - yield aggregating stablecoin, a yieldcoin - people expect yUSD to be near $1USD - y naming - # open questions - the audience, end-to-end for newbie, or for defi native - enduser or b2b products - how do we market and talk about yUSD - naming practices, write a - # Next Topics - website - roles - collaborate - Website - 2 paths - re-skin current sites, as temp transition site - work on bigger redesign project - - current site, Anton - we can submit whatever PR we want and he will merge if it doesn't break - # To Do - aggregate different sites under yearn.finance - solves the big problems - opens the bottleneck on community portals - need an approval process to add here - create a design team for approving what goes on - roles - allow to be emergent - is there double effort? seems to all be valuable now - tools - asana - calendar or timeline