The code below should be added into the <head>
section, just after </title>
, on all pages.
In addition, as you can see there is a possibility to use custom variables. These should be filled in for better targetting during experiments. Lets go through them one by one with some examples:
_conv_page_type
- this is simply a page type for example: category, listing, product, cart, checkout …_conv_category_id
- if there is a category id_conv_category_id
- if you have categories on your website, you can place here the category ID and use that in the targeting options; This is again a string of maximum 50 characters;_conv_category_name
- same as category ID only that this one is used for category name;_conv_product_sku
- this is useful for ecommerce websites where you have products and you want to target certain SKU's. Place here the product SKU , maximum 50 characters;_conv_product_name
- same as product SKU but used for product names;_conv_product_price
- this is a numeric tag that you can use to pass by the product price. You then can target based on certain price ranges by saying for example Product Price grater than 300 and Product Price less than 500.For more information on setting up custom variables please visit this resource.
First of all, you need to consult your privacy officer for the tool compliance with GDPR and data protection.
As a rule of thumb we advice placing experiment platform cookies or skript behind the analytic wall. When a user accept analytics cookies, either allow experiment cookies or enable the script to run on the page. The type of cookie as well as their naming and structure can be found here
For integrating Convert to report with Google Analytics 4, we would need to follow this guide.
Below are the property and data stream that should be used for integration.
Convert.com community full licance does not allow multiple collaborators. For that reason to activate integration with Google Analytic we can go in 2 ways: