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Implementation

Code setup

The code below should be added into the <head> section, just after </title>, on all pages.

In addition, as you can see there is a possibility to use custom variables. These should be filled in for better targetting during experiments. Lets go through them one by one with some examples:

  • _conv_page_type - this is simply a page type for example: category, listing, product, cart, checkout
  • _conv_category_id - if there is a category id
  • _conv_category_id - if you have categories on your website, you can place here the category ID and use that in the targeting options; This is again a string of maximum 50 characters;
  • _conv_category_name - same as category ID only that this one is used for category name;
  • _conv_product_sku - this is useful for ecommerce websites where you have products and you want to target certain SKU's. Place here the product SKU , maximum 50 characters;
  • _conv_product_name - same as product SKU but used for product names;
  • _conv_product_price - this is a numeric tag that you can use to pass by the product price. You then can target based on certain price ranges by saying for example Product Price grater than 300 and Product Price less than 500.

For more information on setting up custom variables please visit this resource.

<!--begin Convert Experiences code-->
  <script type="text/javascript">
  // fill in the values for the variables that you want to use
  var _conv_page_type = "";
  var _conv_category_id = "";
  var _conv_category_name = "";
  var _conv_product_sku = "";
  var _conv_product_name = "";
  var _conv_product_price = "";
  var _conv_customer_id = "";
  var _conv_custom_v1 = "";
  var _conv_custom_v2 = "";
  var _conv_custom_v3 = "";
  var _conv_custom_v4 = "";
  <!--end of editing here-->
  </script>
  <script type="text/javascript" src="//cdn-4.convertexperiments.com/js/10041785-10042091.js"></script>
<!-- end Convert Experiences code -->

SPA Guide Implementation

GDPR and Privacy

First of all, you need to consult your privacy officer for the tool compliance with GDPR and data protection.

As a rule of thumb we advice placing experiment platform cookies or skript behind the analytic wall. When a user accept analytics cookies, either allow experiment cookies or enable the script to run on the page. The type of cookie as well as their naming and structure can be found here

Integrations

GA4

For integrating Convert to report with Google Analytics 4, we would need to follow this guide.
Below are the property and data stream that should be used for integration.

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Convert.com community full licance does not allow multiple collaborators. For that reason to activate integration with Google Analytic we can go in 2 ways:

  1. I give access to login details I use for Convert.com and you finish the setup. In that scenario you will need to implement everything from this step onwards.
  2. Second scenario: you will need to give my email yakau.ratner@deptagency.com edit level access to your Google Analytics. In that case I woule be able to do it myself.