[](https://hackmd.io/Ny7DC9CCQiGAmPl9tsAuXA)

# CSR-Russian
## Russian Community Sentiment Report
###### tags: `translations | regional docs`


This is a report on the current community views of the NEM and Symbol brands.

The information and statistics in this report are sourced from:
* Community questionnaire via Google form (published in Russian)| <https://docs.google.com/forms/d/e/1FAIpQLSfEfLNyRlEBAcs3kkM_1rx-ZN1tEm3IVKPgy6PhcIkCTkucVQ/viewform?usp=sf_link>
( **You need to take a survey to see the answers**)

👇 Answers:
https://docs.google.com/spreadsheets/d/1vubzSOlHgK1s6O3sOVi8XDxMm5LKDHjvDsp41sHX5cM/edit?usp=sharing
* Collating and counting sentiment comments from the NEM Forum
* NEM Telegram poll (NEMRussian) <https://t.me/NemRussia/569>
* Partner and exchange communications
* Observational summary by regional XYMbassadors

**============
TELEGRAM POLL
=============**

Q: Do you associate the NEM Brand with NIS1 and Symbol? With NIS1 only? With Symbol only?

| Results (Total 537 votes):|
| -------- |
| NEM= NIS1/XEM = 14% votes |
| NEM= Symbol/XYM = 15% votes |
| NEM= NIS1 & Symbol = 71% votes |

**Analysis:**
The majority of those surveyed (71%) associate NEM with both NIS1 and Symbol as the parent brand of the ecosystem.

**=============
TWITTER POLL
=============**

| Results (Total 41 votes):|
| -------- |
| NEM= NIS1/XEM = 9,8% votes |
| NEM= Symbol/XYM = 53,7% votes |
| NEM= NIS1 & Symbol = 36,6% votes|


**Analysis**:
The majority of those surveyed on Twitter (41 users) associate NEM mainly with Symbol as the parent brand of the ecosystem, and 36.6% associate NEM with both NIS1 and Symbol

**=============
GOOGLE DOC POLL
=============**

##### Total respondents: 21

01.- When you hear "NEM" do you first think...

13 | XEM
2 | XYM
6 | XEM & XYM

Before the advent of Symbol, the ecosystem was perceived as: NEM or NIS1 as a blockchain and the XEM ticker as a utility token. Most Russian-speaking users understand that there is one NEM ecosystem, but with two blockchains, each with its own ticker, for NEM it is XEM, and for Symbol it is XYM.

----
02.- When you hear "Symbol" do you first think...

1 | XEM
16 | XYM
4 | XEM & XYM

Users associate Symbol with their XYM utility token rather than with NEM - XEM. New users are more interested in Symbol and XYM, for receiving coins in connection with the snapshot.

----
03.- Should "NEM" be rebranded?

4 | Yes
17 | No

Most of the Russian-speaking user thinks that we shouldn't change the NEM brand.

----
04.- Should "NIS1" be rebranded?

12 | Yes
8 | No

Russian-speaking users assume that attitudes towards NIS1 need to be changed: 12 users think so, and 8 users do not want to change it.

----
05.- Should "Symbol" be rebranded?

3 | Yes
17 | No

85% of the surveyed users believe that the Symbol brand should not be changed, but should be preserved. This means that Symbol is easier to associate with the XYM ticker.

----
06.- Which would you prefer to see more of?

18 | Symbol
3 | NEM

Almost all 18 out of 21 want to know more about Symbol, as Symbol is the second iteration of the NEM blockchain (next phase of the ecosystem).

----
07.- Which brand should be the Flagship brand? (Priority focus)

16 | Symbol
4 | NEM

If we are talking about what brand should be as a flagship, then Symbol is in the spotlight.

----
08.- Do you refer to Symbol as:

3 | NEM Symbol
11 | Symbol by NEM
6 | NEM Symbol

More users regard Symbol as a “Symbol by/from NEM” than all others combined.

---
09.- How strongly do you feel about the branding direction we take?

1 | 0 votes
2 | 0 vote
3 | 0 votes
4 | 0 vote
5 | 1 votes
6 | 0 votes
7 | 4 vote
8 | 4 votes
9 | 6 votes
10 | 5 votes


Based on the results, we observe that users are interested in choosing a branding.