# Mastering Cash Flow for Business Owners: TruNorth Advisors

Cash flow management is the essence of every successful company. This is important to entrepreneurs and business owners because their operations depend on the flow of cash, both in their day-to-day activities as well as in long-term sustainability. [**TruNorth Advisors**](https://retiretrunorth.com), the company managed by financial planner, dedicates itself to simplifying this process as it helps its clients optimise the cash flow and reduce the financial risks of their business.

### The importance of cash flow

Cash flow indicates the well-being of a business, the disparity between the forces of money entering the business. Positive cash flow will enable you to:

* Pay medicine suppliers and employees on time.
* Grab growth opportunities.
* Prepare for inefficiencies of unexpected expenditures.
* Invest in technical and human capability.

Negative cash flow can result in defaulted payments, tattered relationships, and worse business survival.

### Typical Traps and with:

Irregular Receivables Customers might not pay on a regular basis, which will create a problem with your cash flow cycle. [**Matt Dixon**](https://about.me/mattdixon) stresses that it is essential to have clear terms of invoicing and an active follow-up.

* Over-leveraging Debt: Over dependence on loans may be convenient, but can soon munch on profits with interest rates on the rise.
* Unplanned Costs: Inadequate planning, in terms of contingency planning, can lead to poor, rushed decisions.

### The approach of TruNorth Advisors

1. Custom Cash Flow Analysis
TruNorth Advisors begins by examining patterns of income, expenses, and financial obligations, defining seasonal trends, where there is unnecessary spending, and under-utilised areas of income.

2. Ensuring an efficient process Implementation
They also assist companies in initiating automated invoicing, automated reminders, and routine financial reviews. Another idea that Matt Dixon proposes is the utilisation of digital tools to track and predict problems, which teaches business owners to stay at least one step ahead of possible bottlenecks.

3. Strategic Planning
Rather than react to a situation, TruNorth guides decision-making to proactive planning:

* Fixing quarterly cash flow targets.
* Reservation of emergencies.
* Ensuring that expenditure aligns with business priorities.

4. Scenario Modelling
Matt Dixon is a proponent of what-if planning, stress-testing your finances to changes in the market, surprise bills, and big purchases.
This strategy will create resilience and allow the owners of a business to deal with uncertainty.

### Key Lessons to Business Owners

* Monitor Cash Flow Monthly: This will ensure the problems are noticed in time before they become a problem.
* Automate Where You Can: There are invoicing programs and accounting software that can help you save time and reduce
* Pursue Good Relations: Establish good communication between the supplier and the customers on payment terms.
* Build Partnerships with Trusted Advisors: Having a collaboration with such experts as TruNorth Advisors ensures that advice, assistance and measures that can be taken are on a one-on-one basis.

### About Matt Dixon

Matt Dixon is the CEO, Founder, and Managing Partner of TruNorth, a leading wealth management firm in Greenville, South Carolina. Over six years of service with the organisation, he has established his reputation as a provider who helps individuals, including the family and business owner, and particularly those who are nearing retirement stage, in the process of implementing comprehensive, personalised financial plans.

#### Expertise & Approach

Matt Dixon has gained nationwide attention as a guru of tax-free investing and wise retirement planning, including authoring books.
RITE: Retirement Income Tax Exempt, and When in Retirement Doubt, Plan it Out. His five-card strategy to retirement success applies to both personal and business individuals with an emphasis on long-term growth, peace of mind, and financial independence.

At:
* Strategic planning of the money.
* Retirement planning which is tax-exempted.
* Business cash flows.
* Development of sales process.
* Motivational publishing and financial training.

### Public Presence & Thought Leadership

Matt also broadcasts on radio and television, and writes as a guest author to financial publications - like Forbes Finance Council and Yahoo! Finance.

1. Philosophy
Colleagues and Clients describe Matt as someone able to breakdown financial ambiguity into a digestible and practical trade. He prides on developing retirement and investment plans where the wealth of the clients exceeds their lifetimes and where market fluctuation is handled with convictions and clearness.

2. Community & Philanthropy
Matt is known as a motivator, who is engaged with his local communities and charities like Helping Hands foundation and other church leadership works.

TruNorth and Matt Dixon, are dedicated to assisting clients who desire financial peace of mind, security, and a stress-free road to retirement through customized advice and uncompromising integrity.

## Conclusion
Well we will be concluding with the words of Dixon, “The well-run business is reflected in a healthy cash flow. Any kind of economy can easily be handled when there is the right strategy and some discipline by business owners.” - from TruNorth Advisors. To consider an in-depth consultation centred around how to optimise your cash flow, contact TruNorth and allow Matt Dixon to advise you on how to take your business to greater financial heights.