# WEEK 1
> GEN Z DOESN'T KNOW A WORLD WITHOUT FAST FASHION

## Vocabulary
### `1. campaign 運動`
- (n.) a series of planned activities that are intended to achieve a social, commercial or political aim
- (v.) to take part in or lead a such activity
- examples:
*a campaign for parliamentary reform*
*we have campaigned against whaling for the last 15 years*
:::success
**common collocations**
- ~ **for/against** (for both noun and verb)
- a **intensive/fierce/strong** ~
- to **launch/mount/start/lead/be engaged in** a ~
- to **conduct/organize/run** a ~
:::
:::info
**synonyms**
words for an effort made **to achieve a goal**
- battle / struggle / drive / war / fight
**battle and struggle** are more used to express a tendency to **win** sth
**war and fights** are to **stop and prevent** sth
- exmaples:
*battle for independence 獨立之爭
go on an economy drive 進行節約運動
fight against compulsory redundancies 對強制裁員的鬥爭*
:::

### `2. thrift 節儉/二手店`
- (n.) the careful use of money, especially by avoiding waste
- (n.) in modern time, it is shorterned for ***thrift shop***
- examples:
*Savings banks and cooperatives spread new ideals about independence and thrift.*
*Im going to the thrift to get a clutch.*
`sym`
**thrifty** (adj.) careful about spending money and not wasting things
**frugal** (adj.) using only as much money or food as is necessary
`opp`
**extravagant** (adj) spending a lot more money or using a lot more of sth than you can afford or then is

### `3. loom 緩緩逼近`
- (v.) to appear as a large shape that is not clear, espcially in a frightening or threatening way
- examples:
*the crisis looming
Gen Z grew up under the looming threat of climate change*
`phr`
**loom large** to be worrying or frightening and seem hard to avoid
*e.g. The prospect of war loomed large.*

### `4. rick-and-mortar 實體店`
- (adj.) existing as a physical building, **especially a shop**, rather than doing business only on the internet
- examples:
*a rick-and-mortar retailer
rick-and mortar bookstores are disappearing nowadays*

### `5. bulk 主體`
- (n.) the main part of sth; most of sth
- examples:
*the bulk of the populaion lives in cities*
`phr`
**bulk up** to make sth bigger, thicker or heavier
*e.g. Retailers invest in technologies to bulk up their business portfolio.* (擴大生產線)
**in bulk** to handle sth with large amount at a time
*e.g. Buying groceries in bulk is usually cheaper.*

### `6. demographic 族群`
- (n.) data relating to the population and different groups within it
- (n.) a section of the population who are of a similar age, the same sex, etc.
- examples:
*the demographics of radio listeners
members of this demographic were born between the years 1997 and 2010*