# VCs vs Retail Tokenomics on Solana Ecosystem - What is the purpose of integrating a token, and how should it be designed from a first-principles approach in order to accomplish that goal? - Is raising via equity sale a viable option as opposed to launching a token? Under what circumstances? - Common tactic of Trading Firms to make large investments in locked tokens and goad ppl into pumping in short- and medium-term and then not caring if it's down significantly in secondary market because even if its -90% they are up 10x - We are not in a capital-constrained market environment: teams with solid devs and ideas dont "need" VC money, theres plenty in the broader space but often limited to secondary market - Pre-product vs post-product team strategies - Importance of rewarding users / community (who add significant value -- see Frog Nation) -- retroactive airdrops etc - How to keep teams incentivised / allow for new team members to join and be incentivised (Team Treasury management -- should always have tokens to avoid tragedy of commons) - The community should not feel like investors are not "in it together" in terms of price entry - Historical relevance: Curve high FDV obfuscating per-token value, liquidity mining in DeFi summer food token ponzis - Circulating vs High FDV - Liquidity mining as a problem (case study: STEP -- Step Finance) - VC raise at discount + uncapped IDO raising from public at multiples premium - What is the balance between Team Incentives / Project Growth & Marketing / Community / Retail investors ? - "Fair launch" criteria? - No one other than team gets "special" access to cheap token prices - No hyperinflating of passive investors - Value-accrual models - buy and burn - distribute protocol revenues (tax inefficient) - raw utility (discount for services by holding / paying in token) - DAO or no DAO? - legal benefits - community benefits from owning - is community the right "ruler" for a project? or better to have a strong central team