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title: 'Best Music for TikTok Ads: A Guide to Going Viral'

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TikTok has revolutionized social media advertising, and at the heart of this transformation lies music. A catchy beat or trending sound can make or break your ad's success on TikTok. So, what’s the best music for TikTok ads, and how can you ensure it resonates with your audience? Let’s dive into TikTok’s musical culture and uncover the secrets to choosing the right sound for your ads, while also ensuring your content is fully optimized for search engines.

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### **Understanding TikTok’s Music Culture**

#### **The Role of Music in TikTok Ads**

On TikTok, music is more than just background noise—it’s the lifeblood of the platform. Whether it’s dance challenges or lip-sync trends, music dictates the TikTok experience. The right music selection can skyrocket viewer retention, amplify engagement, and even make your ad go viral. A familiar pop tune or a unique, upbeat rhythm will set the tone for your ad and convey your brand’s identity.

#### **Why Music Matters in TikTok Marketing**

Music serves as an emotional connector. With users rapidly swiping through content, music often determines whether they’ll stop to watch your ad. TikTok users love content that fits naturally into their feed, and music plays a key role in helping your ad feel authentic and organic. Ads that incorporate the right tunes often see higher engagement rates and can blend seamlessly into the platform’s rhythm.

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### **Types of Music That Work Best for TikTok Ads**

#### **Trending Sounds**

One of the most effective strategies for ensuring your TikTok ad gains traction is by leveraging trending sounds. TikTok’s “Trending” section showcases the most popular audio clips, and incorporating these into your ad can significantly increase its chances of being discovered. If your ad aligns with a current trend, it will feel more relevant and relatable.

#### **Popular Genres on TikTok**

Certain music genres, such as hip-hop, pop, and electronic dance music (EDM), tend to perform exceptionally well on TikTok. These fast-paced, high-energy styles encourage dynamic user interaction. However, depending on your brand, you can also experiment with slower genres like R&B or acoustic music if they match your message.

#### **User-Generated Sounds**

TikTok’s unique feature of user-generated sounds allows you to tap into viral clips created by everyday users. These sounds are not just from famous artists but from viral moments within the platform itself. Incorporating these sounds can make your ad feel less like traditional advertising and more in tune with TikTok’s playful culture.

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### **How to Choose the Right Music for Your TikTok Ad**

#### **Matching Music to Your Brand Identity**

When selecting music for your TikTok ad, it’s crucial to align it with your brand’s personality. A vibrant, youthful brand may gravitate towards pop or EDM, while a more refined brand might prefer jazz or classical sounds. The music you choose should reinforce your brand’s message and strike a chord with your target audience.

#### **Aligning Music with Your Audience’s Preferences**

Understanding your audience is the backbone of any successful marketing campaign. TikTok’s younger user base gravitates towards contemporary genres, so if you’re targeting Gen Z, consider using hip-hop, pop, or indie tracks. However, if your product caters to an older demographic, classic rock or even instrumental music might resonate better.

#### **Keeping Up with Viral Trends**

TikTok’s musical trends are constantly evolving. Staying updated with the latest viral tracks is essential for making your ad feel fresh and relevant. Regularly check TikTok’s “Discover” page to stay informed about trending sounds. The more current your music choice, the higher the chances of your ad reaching a broader audience.

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### **Licensing Music for TikTok Ads**

#### **How to Ensure Your Music is Legal**

Using music for TikTok ads requires proper licensing. TikTok provides a commercial music library, but if you want to use a specific track not included in the library, you’ll need to secure the appropriate rights. Always ensure that the music in your ad is legally cleared for commercial use.

#### **Free vs. Paid Music Options**

For brands on a budget, TikTok’s free commercial music library offers a selection of tracks that are pre-cleared for use in ads. However, if your budget allows, paid platforms like **Epidemic Sound**, **Soundstripe**, or **Artlist** provide a broader range of high-quality, exclusive tracks. Investing in licensed music can make your ad stand out with more unique soundscapes.

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### **Best Platforms for Finding Music for TikTok Ads**

#### **TikTok’s Commercial Music Library**

TikTok offers its own music library designed specifically for ads, which includes various genres and styles. These tracks are pre-cleared for use, so you won’t have to worry about licensing issues.

#### **External Music Platforms for Ads**

- **Epidemic Sound**: A subscription-based service offering a wide range of professional tracks.
- **Soundstripe**: Known for both music and sound effects, perfect for creating an immersive ad experience.
- **Artlist**: A popular choice for filmmakers and advertisers, offering fresh, exclusive music tracks.

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### **Examples of Successful TikTok Ads with Great Music**

#### **Case Study: Brands Using Music Effectively**

Top brands like Nike and Pepsi have mastered the art of using trending sounds in their TikTok ads. Collaborating with popular TikTok creators and featuring viral tracks has helped these brands connect with younger audiences.

#### **Analyzing Viral TikTok Ads and Their Music Choices**

A notable example is the viral success of **Ocean Spray’s TikTok ad**, which featured the song "Dreams" by Fleetwood Mac. By tapping into an existing trend, Ocean Spray’s ad felt authentic and in tune with the TikTok community.

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### **Conclusion**

Choosing the right music for your TikTok ad can be the key to making it go viral. By staying true to your brand’s identity, understanding your audience, and keeping up with the latest trends, you can create an ad that feels both organic and engaging. Remember, music isn’t just background noise on TikTok—it’s the driving force behind successful engagement.

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### **FAQs**

**What genres of music perform best on TikTok?**  
Hip-hop, pop, and EDM are the top-performing genres, but any genre can work if it aligns with your brand identity.

**Can I use any song for my TikTok ad?**  
No, you must ensure the music is licensed for commercial use. TikTok’s commercial music library is a great resource for this.

**How do I keep my TikTok ad music relevant to trends?**  
Stay active on the platform and check the “Discover” page for trending sounds to incorporate into your ads.

**What’s the best way to discover new music for TikTok ads?**  
Use TikTok’s music library or external platforms like **Epidemic Sound** or **Soundstripe** for more variety.

**Do I need to license every song I use on TikTok?**  
Yes, if you’re using music outside of TikTok’s commercial library, proper licensing is required.