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title: How Google Ads Can Help You Improve Your SEO?

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# How Google Ads Can Help You Improve Your SEO?

PPC ads through Google Ads will not immediately boost your SEO performance, as Google has acknowledged several times (that is, your organic search ranking).
That isn't to imply there aren't ways to use Google Ads to help your SEO rankings.

![](https://i.imgur.com/hV9onNk.jpg)


The most important thing to remember is that the case of SEO vs. Google Ads, like the case of paid vs. organic in general, is a matter of time vs. cost.
SEO is the most cost-effective (and even completely free) option, but it will take months or even years to see any major results. 

## Research and Test Target Keywords
One of the most beneficial uses of Google Ads for [search engine optimization](https://www.itiostech.com/service/itiostech-seo-services-in-nagpur) is keyword research.


Keywords are the foundation of both SEO and Google Ads PPC campaigns, and you won't receive any benefit from your SEO campaign unless you target the proper keywords.
The Keyword Planner Tool from Google Ads is still a popular tool for keyword research.


Keyword Planner returns ranges of keyword volume data, which is usually viewed as unreliable.
Use a tool like Keysearch or SE Ranking to get more accurate results. 
