# ZK Campaign

ZK Campaign is a decentralized advertising platform built on Solana, leveraging zk compression technology. zk Campaign aims to address the lack of transparency, high costs and fraud in advertising programs. It provides a fair, effecient and transparent solution for both advertisers and affiliates.

## Problem:
- **Lack of Transparency**: Advertisers struggle to verify clicks and conversions due to platform opacity, leading to mistrust.
- **High Costs**: Multiple middlemen increase costs for advertisers and reduce earnings for publishers and affiliates.
- **Prevalence of Fraud**: Issues like click fraud and bot traffic result in wasted ad spend and skewed metrics.
- **Delayed Payments**: Affiliates face lengthy payment delays, disrupting their cash flow.

## Solution:
- **Transparency**: all actions, such as clicks and claims, are stored on-chain, enabling advertisers to know exactly who interacts with their ads and how their funds are distributed.
- **Cost Efficiency**: By utilizing zk-compression, ZK Campaign significantly reduces infrastructure costs.
- **Fairness**: Decentralized reward mechanisms ensure timely and equitable payments to affiliates.

## How It Works:
- Advertisers create a campaign and deposit the desired funds for the campaign.
- Advertisers add the affiliates they want to promote their campaign.
- Affiliates generate their unique links and share them with their followers.
- When the campaign ends, affiliates can withdraw their rewards based on the number of clicks they receive.

## Why zk Compression?
We use zk compression to reduce on-chain storage costs. All data, such as campaign details and affiliate information, is stored in compressed accounts, which helps reduce the operational costs of a campaign.

ZK Campaign is a decentralized advertising platform built on Solana, leveraging ZK Compression technology.

<p>This is an open-source project, and we hope teams will use our SDK to integrate it into their systems. Additionally, we offer a dashboard that enables users to create campaigns without any coding. We aim to reach around 50–100 users when the product launches.</p>

I have worked on Solana for about three years, contributing to various Solana side projects, including:
- Champion of the Talent Olympics hosted by Superteam
- Co-founder of Purrfect Chaos, which placed in the top 5 of Radar Vietnam's local track and top 2 of Radar Metaplex's track

November (2024): Complete the smart contract.
December (2024): Finish the SDK and begin releasing it for use in other projects.
January(2025): Launch the admin dashboard, enabling people to use the ZK Campaign without needing to write code.

<p>ZK Campaign is a decentralized advertising platform built on Solana, leveraging ZK-Compression technology. <br>ZK Campaign addresses issues of transparency, high costs, and fraud in advertising programs, offering a fair, efficient, and transparent solution for both advertisers and affiliates.</p>

## Use cases

### Purrfect Chaos
Purrfect Chaos just launched a new season and aims to attract more players to join their Telegram channel and play the game. Here's how they can use ZK Campaign to achieve this:

- Create a Campaign: set up a campaign, fill in all required details, and deposit $500 USDC as the budget into the pool.
- Invite Affiliates: Purrfect Chaos invites affiliates to participate in the campaign. Each affiliate receives a unique link to share across social networks.
- Track Engagement On-Chain: every click on the affiliate links is tracked on-chain.
- Claim Rewards: when the campaign ends, affiliates can claim their rewards based on the number of clicks their links received.

### ILoop
ILoop wants to launch a new airdrop campaign. Their goal is to create an on-chain campaign while integrating it with their existing system for future use. Here's how they can use ZK Campaign:

- Integrate ZK Campaign SDK: ILoop can use the SDK to create an on-chain campaign and display all relevant campaign details on their website.
- Store Campaign Data: key metrics such as the number of activities, user interactions, and affiliate performance are stored on-chain, they can choose to save this data in their system for use in future campaigns.