62% of business leaders say their company has already invested
in AI and automation tools for their employees to leverage:
Of those, 71% report positive ROI, and 72% say AI and
automation make their employees more productive.

Marketers spend an average of fve hours a day on manual,
administrative, or operational tasks — think keyword research, data
cleanup, list building, formatting blogs in a CMS, and analyzing raw
data to pick out key insights. Many of these tasks are done within
powerful platforms that are as user-friendly as possible, but even
so, it’s a lot of repetitive work.

By implementing an AI tool, the average employee saves almost
2.5 hours a day on those menial tasks. They’re still getting it all
done, but in half the time.

When using generative AI to write copy, just 5% of
marketers use it to write entire pieces of content for
them. About one-third (35%) lean on generative AI to get
ideas or inspiration, another third use it to get an outline
down, and 25% use it to write a few paragraphs that they
then expand on.

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