# Pivoting Business Model --- ## Why ? * Background removal sector is crowded * Low-cost sector is to be dominated by PhotoRoom * High-cost sector requires designing suite which we are not capable --- ## Idea * Photo mixing is just one step in the big picture * We promote whole e-commercial stores, not individual products * Us becoming a virtual marketing gallery & showrooms ---  --- ## Rationale:1 * We take care of automated product photo beautification (include: background removal, matching templates, colors, retouch) * Users adjust / add ideas to personalize suggestions * Users are free from time-consuming tasks --- ## Rationale:2 * We help users promoting their products with our created product arts * Users not spending time doing gruntwork of updating product looks and appearances --- ## Rationale:3 * Users are charged per products clicks/purchases via our gallery links * Users do not need to work with 3rd party ads services --- ## Rationale:4 * Give exclusivity look and feel for user's store * Improve item co-buy from the same store --- ## HowTo:1 * We deal with ads services like Google Ads, etc. * We subscribe their services and promote our customers' content, algorithmically --- ## HowTo:2 * Each banner click redirects to a reserved URL only for that store * Each URL is a virtual gallery showing art of products in that store --- ## HowTo:3 * Clicks leads to their existing e-commerce sites (Amazon, Etsy, Ebay) * Or we can offer setting up payment sites for each gallery --- ## Profitability * Our Profit = Revenue_on_product_clicks - Ads_cost - Infra_cost * User Profit = Revenue_on_purchased_product - Buy_product_cost - Revenue_on_product_clicks --- ## Our infra * Photomixer app to receive and approve product photo suite * Inference server to mix and match product photos with background * Gallery app / website for buyers to view products