---
# System prepended metadata

title: Market Analysis

---

# Market Analysis

:::info
1. Purpose of study
2. Market size
3. Competitor analysis
4. Business environment
:::

## Purpose of study
Problem: 
環境中的氣味對人的情緒、生產力有深遠的正面、負面影響，尤其現代人長期身處室內空間，因為嗅覺疲乏的關係，對於氣味的品質往往沒能察覺。

Solution
用裝置測量租屋或旅館業者的氣味品質

## Market size
**Target audience: 租屋或旅館業者**

根據 [交通部觀光局 -- 觀光業務統計](https://admin.taiwan.net.tw/FileUploadCategoryListC003330.aspx?appname=FileUploadCategoryListC003330)
- 截至2021年05月全台共有 3,389 家合法旅館
- 截至2021年05月全台共有 10,070 家合法民宿


## Competitor analysis
- Air quality monitor
    - [Airthings Wave Plus](https://www.airthings.com/en/wave-plus)

- Measuring indicator 
    - [Indoor air quality & comfort level](https://www.testo.com/en-ID/applications/hvacr-indoor-air-and-comfort)

## Business environment
- **<font color="#f00">S</font>trengths**
    - Huge market size

- **<font color="#f00">W</font>eakness**
    - Maintenance
    - High competitive

- **<font color="#f00">O</font>pportunity**
    - Fresh to market

- **<font color="#f00">T</font>hreats**
    - Necessity


