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# System prepended metadata

title: Marketing Feedback 10.4.2022

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# Marketing Feedback 10.4.2022

Themes of 2023 - Across all departments
* Modest Scale - 25% increase. Improved quality. Improved retention. Invest in process, systems, automation, repeatable playbooks. 
    * Fewer humans, better results

### Marketing needs a specific objective in 2023

1. Right team, tools, process to enable sustainable, scalable growth of students, employers, and funders and to be recognized as the number one source of our nation's future technical leaders.
2. 

 In 2023, our team will continue to scale our student and university network, accelerate revenue growth, and deepen our presence in key markets such as Miami and Atlanta. We will be recognized nationally as a technically excellent organization that delivers impact and creates diverse workforces at scale

2. Revenue Support - specific objective
3. Thought Leadership - Reach goal
    5. More aggressive and concrete targets - different team to execute.
6. Experiment to change core student community and acquisition tactics.
    * Repeatable playbook for 80% market penetration on a campus
        * includes personas
        * Includes Excellent inbound - coursehero powered by SEO
    * Student Brand is great but student marketing isn't. Not sure how to fix 

Emily
* Marketing - pain of scale
    * Fully seeing the limits of team and scale.
* Annual Report for early talent - 

Dana
* Next phase won't look like the last phase.

Comments
* Aggressive -> Need an inflection point in marketing.

* Other comments
    * Vic can't be director of partnerships and only focus on Miami? Or can she?
    * Website/Brand/PR
        * Ideal
        * Events - Top Rank, 
    * Hiring
        * We need ondemand resources
    * Big ideas are not capitalizing on CodePath's biggest strengths
    * Earned Revenue
        * Quality of execution
    * Hiring
        * 

### Next Steps
