---
# System prepended metadata

title: 3. Business strategies
tags: [Introduction to business]

---

# 3. Business strategies
###### tags: `Introduction to business`

## Platform strategies
Platforms are a business model that only offers services to connect "users" and "suppliers" toghether, converting them two into it's clients.
- Has two clients: **Producers** and **Consumers**
- Marketing is the biggest investment
- Companies need to set the standard
- Communication between 
- Maximize profits by optimizing the attraction of both producers and consumers

### Pricing
Pricing goes throught:
- Consumers and/or Producers through fees.
- Marketing agency fees.

## Pipeline business
Giogio's Remote control example
- Has only one client: **end consumer**
- Maximize profits in consumer tastes

### Pricing
- Charging the end client buying products

## Manufacturer business
Airbus
- Don't have to have a direct contact
- The basis of competition lies on price and product development.

## Strategic options of Platforms

- **Coring** - meeting the needs of people with a product that was previously unheard of.
- **Tipping** - challenge the hegemony of a given platform and replace it, rendering it obsolete.