# 3. Business strategies ###### tags: `Introduction to business` ## Platform strategies Platforms are a business model that only offers services to connect "users" and "suppliers" toghether, converting them two into it's clients. - Has two clients: **Producers** and **Consumers** - Marketing is the biggest investment - Companies need to set the standard - Communication between - Maximize profits by optimizing the attraction of both producers and consumers ### Pricing Pricing goes throught: - Consumers and/or Producers through fees. - Marketing agency fees. ## Pipeline business Giogio's Remote control example - Has only one client: **end consumer** - Maximize profits in consumer tastes ### Pricing - Charging the end client buying products ## Manufacturer business Airbus - Don't have to have a direct contact - The basis of competition lies on price and product development. ## Strategic options of Platforms - **Coring** - meeting the needs of people with a product that was previously unheard of. - **Tipping** - challenge the hegemony of a given platform and replace it, rendering it obsolete.