# A/B Testing
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###### slide: https://hackmd.io/@udothemath/ab_testing_slide
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## Why A/B Testing?
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### Help you to find the right answer
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#### Which button drives the most sign ups?
#### Which image is the most effective?
#### Which video persuades the audience?
#### Which feature drives the most engagement?
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A/B Testing | For Example
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### A/B Testing Process
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1. Collect Data
2. Identify Goals
3. Generate Hypothesis
4. Create Variations
5. Run Experiment
6. Analyze Results
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### (Brief) Work Flow
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### Reference
- [An Introduction to A/B Testing](https://www.youtube.com/watch?v=wRhJH0gZns0)
- [Optimizely](https://www.optimizely.com/optimization-glossary/ab-testing/)
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### :100: :muscle: :tada:
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