# The Way Forward: Ideas to Action --- ## Over the next months the name of the game is to Survive. [ --- # Survive= Balance of capital preservation + easy wins # --- ### How ? - Easy wins: Priortize projects that can easily be done with existing resources and advisors. - Preservation of Capital: Take a STRICT approach to spending money. --- ### Impact Buckets **Impact Bucket** - *Value created* (Main Benefit to project) - **Engagement** - *holder excitement* (stickiness) - **Branding** - *emotional attachment* (Loyalty) - **OSM Inflation** - *Ways to earn* (Utililty) - **OSM Deflation** - *Ways to Spend *(Utility) - **Marketing** - *New Holders* (Volume) --- ### Current Status  --- ## Buckets Detail --- ### Engagement - **Goal**: Create exciting, relevant and meaningful interactions with holders (active and non-active) - **Why**: Engaged users **find** ways to interact. --- #### Engagment Projects - Rewards Based - challenges - contest - raffles - Daily - Miner Dashboards (depth, hazards deflected) --- ### Branding - **Goal**: Create a brand that is dynamic with best in class website and media. - **Why**: Branding creates **emotional attachment**. --- #### Branding Projects - New Website - Help Pages - Explainer - Story - Improved Media - Photos, comics, video, content. --- ### OSM Inflation - **Goal**: Create utility for holders by providing ways to earn OSM - **Why**: Utility gives asset value to the project --- #### OSM Inflation Projects - Missions - Crew Bonus - Other advanced staking --- ### OSM Deflation - **Goal**: Create utility for holders by providing them ways to spend OSM. - **Why**: Without spending mechanism there is no value. --- #### OSM Deflation Projects - OSM Shop - Games of chance --- ### Attracting New Holders - **Goal**: attract new holders both net new entrants + existing NFT particpants. - **Why**: New holders = volume. Volume= Life blood. --- #### Attracting new Holders Projects - Revamp marketing strategy - Reach new particpants by marketing into other areas (comics, games, etc ) - Existing NFT eco-system - using twitter better. --- ## Easy Wins Using our advisory group we laser focus on easy wins that address the impact buckets. We provide value by constantly shipping. --- ### Moving to Action This week we move from ideas to action. The advisory group was formed for this purpose. Moving forward there will be more organzation and process - this is to ensure we execute. --- ### Process We use agile methodology to priortize time and effort. Process lined out below. **BOLD** is where we are at. 1. ideas: Gather and plot 2. Action Plan: Priortize next 1-2 months 3. **Put projects in 1-2 months bucket in working backlog** 3. Assigned members gather requirements: 4. Ready the task to put into sprint. --- ### Working Backlog Projects - Branding: New Website - Engagement: Contests - OSM Inflation: Discord MVPs - Misions - Crew Bonus - OSM Deflation: OSM Shop - Attracting new holders: Marketing revamp --- ## Communications Strategy - We will no longer tease minor releases. We will just ship them. This creates excitement. - Bigger releases - like KoM, we will tease and announce when timing is right. **ALL major announcments should be tied to twitter and other marketing** --- ## The Advisory Group The key to our success is for advisory group members to: - Commit to an amount of time (no min) to work on a task.The only thing we ask is that you are 100% laser focused on the task. - DO something that you love - this only works if the work you are doing is meaninful to you. - Dream about how sweet it will be when we succeed. --- ## Next Steps - Queen to finalize Working backlog project list (By Wednesday) - Members start gathering requirements (By end of week) - Start work (Next week) --- ## If you are asking yourself why do we do it? --- <iframe src="https://giphy.com/embed/LVvhrwb3IF0eBAllPA" width="480" height="270" frameBorder="0" class="giphy-embed" allowFullScreen>