## You do Developer Advocacy? **Focusing on What Matters** & **What NOT to Do**  --- ## The Role of Developer Advocacy * ✅ Building relationships with developers * ✅ Providing valuable resources and support * ✅ Advocate for developers' needs * ✅ Drive product growth through value creation * ✅ Facilitating community growth --- <img src="https://i.imgur.com/y7iuiFm.png" alt="developer advocacy OKR pillar" width="400" height="400"/> ↔️ <img src="https://i.imgur.com/2GwF6qo.png" alt="developer advocacy coordination" width="400" height="400"/> --- ## Essential Skills and Responsibilities 🚀 🤓 --- ✅ Be Highly Technical and Capable of Building Demos/POCs ✅ Technical skills are non-negotiable; be ready to build and tinker. --- ✅ Champion Your Product and Engineering Team ✅ Be the bridge and advocate passionately for your product and engineering team. --- ## Key Pitfalls to Avoid 🏄 --- ### Don't Get Too Involved with Sales ✅ Focus on relationship building ❌ Avoid direct sales tactics (can undermine credibility & trust) --- ## Avoid Overlapping with Developer Marketing ✅ Maintain clear boundaries ✅ Provide genuine technical value <!-- **Speaker Script:** While collaboration with marketing is important, it’s crucial to maintain clear boundaries. Developer Advocates should focus on providing genuine technical value without marketing jargon. --> --- ## Limit Cross-Functional Collaboration ✅ Stay focused on primary goals ✅ Be selective with cross-team projects <!-- **Speaker Script:** Be mindful of your involvement in cross-functional projects. Too much collaboration can dilute your focus and hinder your primary objectives and KPIs. --> --- ## Don't Ignore Your OKRs ✅ Align with company and product goals ✅ Tailor OKRs to Developer Advocacy needs --- ## Avoid Being a Jack of All Trades 🤹🏻‍♀️ ✋🏼  --- 🎯 Prioritize tasks that contribute to advocacy goals <!-- **Speaker Script:** It’s important to prioritize tasks that directly contribute to your advocacy goals. Spreading yourself too thin across various projects can reduce your effectiveness and impact. --> --- ## Don't Neglect Community Feedback **Continuously gather and act on feedback ✨** <!-- **Speaker Script:** Ensure you continuously gather and act on feedback from the developer community. This guides product improvements and advocacy strategies. --> --- ## Avoid Working in Isolation **Engage with community and internal teams ✨** <!-- **Speaker Script:** Engage with the community, attend events, and stay connected with both internal teams and external developers to stay relevant and informed. --> --- ## Common Misconceptions: What Developer Advocacy is NOT * ❌ Direct sales or pushing products * ❌ Pure marketing * ❌ Customer support * ❌ Engineering or product development --- ## Career Growth in Developer Advocacy - Opportunity to become expert in product and tech - Natural progression to specialized engineering roles --- ## Time for some *HOT* Takes  --- ❌ Do Not start your career with *Dev Advocacy* -- But there is a catch* ❌ DevRel != Dev Advocacy (DevRel is Umbrella) --- **Throughout the role, this is important 👇** ✅ Awareness ✅ Activation --- ## Thank YOU!! **🌐 ☎️ @stalwartcoder** Checkout: tunehq.ai/developers DM me for some cools stcikers!