Critical Thinking

--- title: Agenda description: duration: 540 card_type: cue_card --- ## Agenda * HomeWork Discussion * Introduction & Start with Figma * JIRA walkthrough * Swiggy Case Study * Critical Thinking in Product Management * Case Study on Critical Thinking * HomeWork - what can critical thinking benefit your future. --- title: Introduction & Start with Figma description: Introduction and Welcome duration: 1800 card_type: cue_card --- ## Using Figma Effectively * **Figma: A collaborative interface design tool.** * Bridging the gap between developers and designers. **Step-by-step guide:** * Accesing shared design files * Navigating the figma interface, * Extracting Assets and Styles: Understanding how to export images, icons and how to obtain CSS info. * Plugins: Leveraging plugins for code generation and other developer specific tasks. * Airbnb's design and development teams have effectively leveraged Figma to create a more cohesive and efficient workflow. By using Figma, they've reduced miscommunications and streamlined the transition from design to code. * Figma has brought significant changes to the design collaboration space, particularly in comparison to Adobe's traditional design tools like: 1. **Reducing Friction and Accessibility:** - Figma's web-based and collaborative nature indeed reduces friction for designers and allows easy access to design files and prototypes. This has been a significant shift in the design tools landscape, enabling seamless collaboration and accessibility. 2. **Ease of Adoption and Market Dominance:** - Figma's user-friendly approach has contributed to its widespread adoption, making it easier for designers, product managers, and developers to collaborate without the need for extensive training. Its market dominance is evident in the millions of users globally. 3. **Adobe's Acquisition Strategy:** - The idea of acquiring a competitor or introducing new features is a common strategy, especially for companies like Adobe looking to stay competitive. It allows for expansion of their product portfolio and addressing evolving market needs. 4. **Valuation and Motivations:** - Figma's valuation at $20 billion showcases its perceived value in the market. Motivations behind selling a product can vary, and in Figma's case, it might be a strategic decision influenced by factors such as growth limitations, competitive landscape, or personal considerations of the founders. 5. **Market Dynamics and Competitor Landscape:** - In mature markets, incumbent leaders face challenges in sustaining growth, and acquiring or innovating becomes crucial. New competitors entering the space can often disrupt the market by providing cost-effective solutions. 6. **Customer Acquisition Cost and Retention:** - Evaluating the customer acquisition cost (CAC) and considering user retention is vital. If CAC is high and retention is a challenge, it might influence decisions on whether to introduce new features, explore acquisitions, or take other strategic actions. 7. **Founder's Vision and Future Plans:** - The founder's personal story and vision for the product play a significant role. The decision to sell or continue building could be influenced by a desire for innovation, addressing new challenges, or pursuing personal goals. 8. **Global User Base:** - Figma's global user base of millions indicates its widespread adoption and impact on the design community. This large user base can be a valuable asset and a consideration for strategic decisions. > Note to instructor: Provide a background why figma is so important? what we use before figma? > Explain how to use figma in your local system.Explain how adobe acquire figma. --- title: Jira Walkthrough description: Expalining how and why to use the jira software to manage your product duration: 1800 card_type: cue_card --- ## Jira Walkthrough Alright, class, today we're diving into the exciting world of Jira Software! Imagine Jira as your team's virtual HQ, a central hub where you plan, track, and conquer your projects. It's like having a super-organized project manager, a real-time communication channel, and a visual roadmap all rolled into one. Jira is a popular project management and issue tracking tool developed by Atlassian. It is widely used for software development but can be adapted for various project management needs. Here's a walkthrough of some key aspects of Jira: ### 1. **Dashboard:** - After logging in, users are greeted with their personal dashboard. - The dashboard provides an overview of assigned tasks, project progress, and recent activities. ### 2. **Projects:** - Jira is organized by projects, each representing a specific initiative or product. - Users can create new projects and customize them based on the project's requirements. ### 3. **Issues:** - In Jira, work items are referred to as "issues." Issues can represent tasks, bugs, features, or any work item. - Users can create, assign, prioritize, and track issues throughout their lifecycle. ### 4. **Issue Types:** - Jira supports various issue types such as: - **Task:** Represents a piece of work. - **Bug:** Represents a defect or error. - **Story:** Represents a user story in Agile projects. - **Epic:** Represents a large body of work that can be broken down into smaller tasks. ### 5. **Workflow:** - Jira allows users to define custom workflows for their projects. - Workflows outline the lifecycle of an issue, from creation through completion. ### 6. **Boards:** - Boards provide a visual representation of issues. - Kanban boards display issues in a visual flow, while Scrum boards facilitate Agile development with sprints and backlogs. ### 7. **Sprints:** - In Agile projects, teams can plan and execute work in time-boxed iterations called sprints. - Sprints help teams focus on a set amount of work for a specific duration. ### 8. **Reports:** - Jira provides reporting features to track project progress. - Users can generate various reports, including burndown charts, velocity charts, and custom reports. ### 9. **Customization:** - Jira is highly customizable to adapt to different project management methodologies. - Users can define custom fields, issue types, workflows, and screens based on project requirements. ### 10. **Integration:** - Jira integrates with various tools and plugins. - Integration with Confluence, Bitbucket, and other Atlassian products enhances collaboration and traceability. ### 11. **Permissions:** - Jira allows administrators to set fine-grained permissions. - Permissions control who can view, create, edit, or transition issues within a project. ### 12. **Search and Filters:** - Jira includes a powerful search functionality. - Users can create custom filters to save and share specific search criteria. ### 13. **Notifications:** - Users can configure notifications to stay informed about updates to issues or projects. - Notifications help team members stay in sync with changes in the system. ### 14. **Administration:** - Administrators have access to the Jira administration panel. - Admin settings allow customization of global configurations, user management, and security settings. This walkthrough provides a glimpse into the fundamental features of Jira, showcasing its flexibility and robust capabilities for project management and issue tracking. > Note to instructor: Provide jira uses, why scaling companies now using jira, how it helps > Walkthrough different features of jira software > Explain the sprint burndown chart > Ask queries related to platform and jira ![image](https://hackmd.io/_uploads/H1aRkXTd6.png) --- title: Quiz description: duration: card_type: cue_card --- ## Quiz-1 What is the ideal slope of a sprint burndown chart? ## Choices - [ ] -1 - [ ] +1/2 - [ ] -1/2 - [ ] 0 --- title: Swiggy Case Study description: Interactive discussion on swiggy case study in context of product management. duration: 3660 card_type: cue_card --- ## Swiggy Product Case Study Swiggy's initiative on its ninth birthday, where it introduced a game within the app requiring users to find Swiggy logos in various art forms, serves several strategic purposes. Let's explore some potential reasons behind this creative and interactive marketing approach: 1. **Brand Presence and Enjoyment:** - Swiggy's product strategy includes emphasizing its presence at every place and creating a perception that people are enjoying or having fun with the platform. - This helps build a positive brand image associated with enjoyment and accessibility. 2. **Service Expansion:** - Swiggy has expanded its services beyond food delivery to include a "mini" service delivering a range of items, including electric appliances. - This diversification aims to cater to a broader range of customer needs. 3. **Feature Awareness Through Games:** - The introduction of the game within the app serves as a strategy to enhance feature awareness. - By incorporating interactive and engaging elements like the logo-finding game, Swiggy encourages users to explore different features and services within the platform. 5. **Social Proofing and User Tips:** - Encouraging users to tip delivery agents is a form of social proofing. Tips serve as additional income for delivery agents, creating a win-win situation. - It also reflects Swiggy's efforts to enhance user experience and build positive relationships with both customers and delivery partners. 6. **User Satisfaction and Impression:** - The reference to tipping as a way for users to express satisfaction and impress Swiggy indicates a focus on customer satisfaction and creating positive impressions. - This aligns with the idea that a happy customer is more likely to tip and continue using the platform. 7. **User Retention:** - Encouraging users to tip can be a retention strategy. When users feel satisfied with the service and have a positive experience, they are more likely to remain loyal to Swiggy. - This contributes to long-term customer retention and continued usage of the platform. 2. **Brand Value Enhancement:** - Tipping serves as a way for users to express appreciation for the delivery service. - By promoting tipping, Swiggy not only enhances the financial well-being of delivery agents but also builds a positive brand image. - Users may associate Swiggy with a platform that values its delivery partners and encourages a culture of appreciation. 3. **Positive Unit Economics:** - Unit economics refers to the profitability of each transaction or unit on the platform. - Tipping contributes to positive unit economics as it represents an additional source of income for delivery agents without adding extra costs to Swiggy. - This financial model can strengthen the overall economics of Swiggy's delivery operations. --- title: Critical Thinking in Product Development description: Exploring the comprehensive definition critical thinking in product development duration: 600 card_type: cue_card --- ## Critical Thinking in Product Product Management * **Definition: The process of thinking carefully about a subject or idea.** * Significance in product development: 1. Problem Solving 2. Informed Decision-Making 3. User-Centric Design 4. Iterative Improvement 5. Risk Management Effective Communication * Differentiating between critical and regular thinking. * Real-world implications of lacking critical thinking. **[Ask the learners]** How Steve jobs was able to save Apple? **[Tell the learners]** * Critical thinking played a role in Jobs' emphasis on user-centric design. He understood that products needed to be not just functional but also aesthetically pleasing and easy to use. * This focus on design contributed to Apple's reputation for user-friendly products. * Similarly, Google also used critical thinking , and also they have used start with why concept before building any product. * The "why" behind Chrome's development, in part, was a response to the challenges posed by Internet Explorer. Google aimed to provide users with a faster, more secure, and feature-rich alternative. Chrome's development was driven by a commitment to improving the web browsing experience and promoting healthy competition in the browser market. > Start with Introduction > How critical thinking saved Apple > Explain the Critical Thinking vs Regular Thinking using this image. > Importance of Critical Thinking in product management > How to achieve critical thinking? ![image](https://hackmd.io/_uploads/BJYPf7pd6.png) --- title: Case Study description: Case study duration: 3000 card_type: cue_card --- ## Case Study XYZ Tech launched a new social media application targeting millennials. The app had unique features,modern aesthetics, and was promoted heavily during its launch. Initial downloads were substantial, with great user feedback. However, two months post-launch, there was an unexpected 40% drop in daily active users. **Problem:** While initial user acquisition was high, retaining these users proved to be a challenge. The company assumed that due to its unique features and heavy promotion, the app would remain popular among users. **[Tell the learners]** Let's see the how we can able to solve this problem using regular and critical thinking: **Regular Thinking Approach:** * The marketing team at XYZ Tech believed the drop was due to reduced advertising efforts. * They suggested doubling the ad spend to re-engage users. * The product team, based on a cursory look at data, thought a particular feature was causing the drop and considered removing it. **Critical Thinking Approach:** **Question Assumptions:** Instead of accepting the initial thoughts, the team questioned every assumption. 1. Was the drop really due to reduced ads? 2. Was there data to suggest the feature in question was unpopular? **Gather Data:** A dedicated team analyzed user behavior. 1. They conducted surveys to understand user dissatisfaction. 2. They studied analytics to see where users were dropping off. **Consider Multiple Perspectives:** The team took feedback from diverse user groups. 1. They engaged with user communities to get feedback. 2. They held brainstorming sessions with internal teams from different departments. **Analyze Evidence:** The evidence showed that: 1. The feature considered "unpopular" was actually liked by many. The problem was its complicated user interface. 2. The users were overwhelmed by frequent notifications, which led to app uninstalls. **Draw Conclusions:** 1. The app's main problem wasn't the advertising or the feature but the user experience. 2. A redesign of the feature interface and an option to customize notifications were necessa **[Ask the learners]** Ask the learners what are the outcomes and keytake away from this story? **[Tell the learners]** Explain the outcomes to the learners after based on their answers: **Outcomes:** By applying critical thinking, XYZ Tech made evidence-based decisions, leading to: * A redesign of the particular feature making it user-friendly * An updated notification system allowing users to choose their preferences. * Within a month, there was a 30% increase in daily active users and a decrease in app uninstalls by 50% **Key Takeaways** * Critical thinking allowed the team to diagnose the actual problem rather than acting on assumptions. * By questioning, gathering data, and considering multiple perspectives, they could implement effective solutions. * It's essential not to jump to conclusions but to analyze situations deeply, especially when stakes are high. --- title: HomeWork - what can critical thinking benefit your future. description: what and how critical thinking benefit us in present and future. duration: 3000 card_type: cue_card --- ## HomeWork > Note to instructor: Provide Homework - Document an example when a feature you built could have been prevented if critical thinking process was used!