:::info
Copyright and license of this page: https://hackmd.io/@team-intuity/LICENSE
:::
# MAYA design principle

:::info
**Principle**
A strategy for determining the most commercially
viable aesthetic for a design. **Most Advanced Yet Acceptable** (MAYA) asserts that the most advanced form of an object or
environment that is still recognizable as something familiar will have the best prospects for commercial success. People like the familiar. People also like the novel, which is more remembered than familiar.

**Reference**
**#115** in Universal Principles of Design,200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Better Design Decisions, Updated and Expanded Third Edition.
:::

### Evolution of familiar
- > 
https://www.roxanamurariu.com/balancing-innovation-and-familiarity-with-the-maya-design-principle/

### preference vs. novelty
- > 
https://www.ijdesign.org/index.php/IJDesign/article/view/1146/479

## Dyson DC10 goes against MAYA
- 
- Dyson was rejected by major manufacturers (e.g., Hoover) — partly on MAYA-logic grounds.
- When James Dyson launched the DC01 in 1993, it several MAYA principles:
- Bright yellow and grey — jarring against the neutral palette of domestic appliances, "NASA-look" deemed acceptable.
- Transparent bin — exposed the dirt, which conventional wisdom said consumers would find repulsive
- No bag — removed a familiar, trusted element
Industrial, almost brutal aesthetics — nothing about it said "acceptable"