Talking Drupal #343 - Marketing Automation with Mautic

Today we are talking about Marketing Automation with Mautic with Ruth Cheesley.

www.talkingDrupal.com/343

Topics

• What is Marketing Automation
• What is Mautic
• How does Mautic work
• Is Mautic free
• Similarities between Drupal and Mautic
• Mautic and Acquia
• How Mautic works with Drupal
• What Mautic can automate
• Privacy features in Safari
• Customizing Mautic
• Plugin ecosystem
• Mautic Acceleration team

Resources

• App for sit stand reminder
• Governance
• Mautic Project Page
• Mautic Partners
• Mautic Documentation
  • Developer Docs
  • NB we are in the middle of replatforming to Read the Docs - WIP but these are the most updated
  • End user
  • Developer
• Mautic Workshop at DrupalCon
• Campaign Studio
• Campaign Factory
• YouTube channel

Guests

Ruth Cheesley - ruthcheesley.co.uk @RCheesley

Hosts

Nic Laflin - www.nLighteneddevelopment.com @nicxvan
John Picozzi - www.epam.com @johnpicozzi
Mike Anello - @ultimike

MOTW

Webform Mautic
Adds a Webform handler to map submissions to Mautic forms.
Automatically send Mautic cookies (session and device ID), to merge the newly created contact from the submission with the anonymous tracked visitor through the tracking pixel seamlessly.
Automatically forward the IP address to Mautic, to provide consistent tracking of leads once they submit the form.