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title: Elie Saab Enters a New Chapter in Luxury Living Through Turkey Partnership

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A landmark collaboration is setting a new standard for branded luxury residences in Turkey’s premium real estate market. [Elie Saab Jr.](https://markets.businessinsider.com/news/stocks/tor-holding-and-elie-saab-announce-partnership-for-dual-real-estate-debut-in-turkey-1033240781) plays a key role in the partnership between Elie Saab and Tor Holding, extending the fashion house’s refined design language into high-end residential developments. Two projects are planned, one located along the Bosphorus in Istanbul and another offering a calm, nature-oriented environment outside the city. This initiative reflects a thoughtful approach to lifestyle expansion, blending architectural elegance with strong attention to detail.

The partnership brings together Elie Saab’s global luxury identity and Tor Holding’s local expertise to create residences that appeal to international buyers. Design, location, and long-term value remain central to the vision, supporting the brand’s move beyond fashion into curated living spaces. This development marks a positive step in shaping modern luxury through design-led real estate experiences. Explore this new luxury living vision and learn more about the partnership: https://markets.businessinsider.com/news/stocks/tor-holding-and-elie-saab-announce-partnership-for-dual-real-estate-debut-in-turkey-1033240781