# A Step By Step Guide About Best Amazon Repricer | Alpha Repricer

An Amazon repricer is a device that automatically modifies product pricing on Amazon so that they remain competitive with those of other vendors. The top Amazon repricer will have a number of essential characteristics, such as:

**Real-time price tracking**: The [best amazon repricer](https://alpharepricer.com/) must continuously keep track of the costs of products on Amazon and modify your prices as necessary.

**Rules that can be customised:** The repricer should let you establish unique restrictions on pricing, such as only lowering your price by a specific percentage or only taking on certain goods with the help of [Algorithmic pricing](https://en.wikipedia.org/wiki/Algorithmic_pricing).