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# System prepended metadata

title: Campaign Tracking

---

# Campaign Tracking

## Context

We're ramping up spend on Facebook and developing partnerships for top-of-the-funnel growth. We'd like to be able to attribute successful 

## Goals

## Non-Goals

#### Multi-step journey attribution

It's important

## Workflow

### Merging Data from Duplicate Campaigns

## Reporting

In Salesforce

## Implementation

### Data Structures

#### Campaign Member

For results that come in via the webhook, we should always set `responded` to `True` in the Campaign Member object


### Examples

`utm_source=1223&utm_medium=advertisement`