# Campaign Tracking

## Context

We're ramping up spend on Facebook and developing partnerships for top-of-the-funnel growth. We'd like to be able to attribute successful

## Goals

## Non-Goals

#### Multi-step journey attribution

It's important

## Workflow

### Merging Data from Duplicate Campaigns

## Reporting

In Salesforce

## Implementation

### Data Structures

#### Campaign Member

For results that come in via the webhook, we should always set `responded` to `True` in the Campaign Member object

### Examples

`utm_source=1223&utm_medium=advertisement`