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## Ad Blocking

1. Before Ad blocking 
![](https://i.imgur.com/vkbGW0W.jpg)


2. After Ad blocking 
![](https://i.imgur.com/l6kCbgK.jpg)

3. 
    Adblockers definitely have an obvious upside to the user, but do users understand the potential adverse effects? A question raised by Alex Hern, Jacob Kastrenakes, and Don Marti within their articles. The apartment upsides to adblockers are that Hern highlights such as the ability to “protect their devices from attacks of this sort, as well as making the web surfing experience faster, more pleasant, and less draining on mobile devices’ batteries.” The article also focuses on the malware attacks that hackers can embed within ads in a website and hold a user’s hard drive hostage in exchange for a bitcoin or two. A simple preventative measure is installing an adblocker. 
    Adblockers also have more subtle adverse effects. One significant impact is that websites that are free to users rely on advertisements embedded in their sites in order to make money. They utilize ads to make their site free to consumers. But, if users continue blocking ads, it will give websites no choice but to charge a fee to enter the site since they are not receiving ad revenue. Another way websites are trying to sidestep adblockers is by not allowing users who have adblockers turned on to enter their site. This forces users to turn the adblocker off in order to enter the site. 
	Another solution Adblockers have turned to is replacing large intrusive ads with smaller, more appropriate ads. This is known as Adblock Plus that has a marketplace of acceptable ads to serve users. This is an interesting solution because it takes the control from the websites and networks and puts the AdBlock service in control. According to Kastrenakes,  Adblocking plus also has an interesting pricing structure where “Publishers will get to keep 80 percent of all ad revenue from marketplace ads, with the remaining 20 percent being divided between various other parties involved with serving the ads. Adblock Plus will receive 6 percent of total revenue.” Through this, it can slit the revenue so that websites can still make money through ads, but Adblockers are in control. 





