**The best way to get brand collaborations for lifestyle micro-influencers**
We have heard you want to become a lifestyle influencer. Is that true? Wonderful. Being an influencer is one of the fastest-growing careers in the world at the moment. The younger generations no longer want to become pilots, doctors, or scientists. They want to become influencers. There is a good and bad side to this approach. The good side is that Gen Z is more hopeful about its future than any other generation. The wrong side is that some people underestimate the hard work and sheer dedication it takes to become a successful influencer. We are here to simplify your job by unfolding valuable information about the influencer universe.
**Let's dive in!**
The main reason why brands are moving towards micro-influencers
is that Traditional ads is dead. You no longer see your favourite celebrity holding a product in their delicate hand and looking at the camera. Consumers are getting smarter day by day. They are not satisfied with just how the product looks; they also want to know how the product works for different people.
For instance, if a brand launches a new skincare range for acne-prone skin and hires a celebrity for the brand promotion, it will not do them much good. If they need to sell out their products, they need to penetrate the market through micro-influencers. Micro-influencers know their followers and would therefore make multiple videos discussing the products' ingredients, unboxing, consistency and effects on acne-prone skin. Their detailed reviews are what to going to drive sales.
They are also highly dedicated towards their growth and are exceptionally hard working. [Lifestyle micro influencers](https://afluencer.com/lifestyle-micro-influencers/), for instance, begin developing their business right where they are. They make use of their established ties.
When influencers have power over their community, brands are intrigued. The following numbers are less than 20,000, but their confidence is the most important. Influencers think that starting from scratch and trying to build a devoted following in a short period of time is exceptionally hard. As a result, it's best to stick with the current social media profiles so that they can gradually develop a large number of relationships, followers, and trust. The more obvious an account's activity, the more focus it will receive.
They do not wait until the next season to begin focusing on their tier influencer jobs. They start from where they are and progress in small steps.
How do lifestyle micro-influencers get brand collaborations?
Influencers contact brands by delivering an influencer pitch. You might hear the term "elevator pitch" in corporate settings. An influencer pitch is relatively similar. It is a formal piece of information sent to brands via email or DM (Direct Message) by the interested influencer.
How to make a killer influencer pitch?
As we mentioned above, an influencer pitch is a formal piece of communication that lets the brands know that an influencer is interested in working with it. Therefore it is essential that you stay on your best proper behaviour on email as well. The brand may seem casual and fun-loving, but that does not mean they will appreciate a sloppy email.
Write in the perfect format, and refrain from using any emoticons. Use a font that looks formal and intelligible. Do not use many colours in your email. The most important thing you need to take care of here is proofreading your email at least twice before hitting 'send'.
These are the basic things that an influencer pitch should have. However, curate your email signature if you need to up your game and leave an impression. It does not have to be something fancy or extravagant. You can add your photo, preferably a semi-formal headshot, to make your pitch memorable. Humans forget names, addresses, and phone numbers but have difficulty overlooking faces.
That is why when a brand representative sees your photo as your email signature, they are more likely to shortlist your name for their brand collaborations.
Take your time to draft a sales pitch. You are convincing the brand why you are the best first for their upcoming brand campaign. The text should be precise and convincing. Highlight your skills and your number of followers to generate curiosity.
The pitch should not be too lengthy or extremely short. Strike the right balance by adding only the necessary details. In most cases, it is the sloppy emails that fail to get a response. Make sure yours is a work of art.
The other aspect of scoring a collaboration by sending an influencer pitch is learning about the recipient. You cannot send an exquisitely written pitch to a customer care email and expect a positive response.
Visit the brand's official social media page and website. Find the affiliate/ambassador/collaborations page and the appropriate email address.
If the brand is still working on its website, go to its official social media page and send them a DM. Make sure your DM is written in a formal manner and has all the relevant details.
And there you have it! The perfect way to earn a brand collaboration.
**The Final Thoughts**
Now, do you see the power of micro-influencers? They have taken the entire marketing industry by storm, so much so that a whole department has been created to manage influencer marketing. They can make or break a brand with one post. We are confident you now know how to contact brands for collaborations. This article will come in handy for budding influencers.