# Stories - Mistakes ## Looks 1. Too Much Text (>30%). People come to be lazy. 2 phrases. 2 blocks of text 2. Too many fonts 3. Too many colors. Use colors from the pic 4. Same format. You should change the format. There are 4 main formats: talking head, you fromthe side view doing smth, text on background, an object (food, bag, cat). It's important for people to see you. The earlier in the day - the better. It's important to show you in full hight. 5. More than 1 thought in 1 story. 1 story = 1 thought. 6. Bad light, bad background, dirty background, noisy background, filthy background 7. Too many elements, too many buttons, too many interactions 8. Unreadable text 9. No text on the story. Main idea of the speech, not a transcription ## Content 1. Too much info. Content should be concise. 2. Text too complicated. It should be simple. For dummies 3. No involvement. You should hook people in the 1st story. Show emotions, ask questions, trigger (e.g. I wil spend 1000 eur) 4. Dry facts. You should give truth through lifestyle, game, humor. (e.g. not I will show you how meditation works - instead. Omg I woke up with anxiety, thanks god there are meditations). Give facts through lifestyle. 5. No connection between stories. ## Approach 1. Just to post without thinking about the audience. Think if whatever you post is easy, approachacble, interesting 2. Plastic. No emotions or only positive emotions. Show your emotions bad and good, fears etc. 3. Very neutral content. Emotions should be +100/ -100. It's life. 4. Strict content plan and only plan. You should have a plan but if you feel like - you can film smth else 5. No context. Showing only what's now no background, what are the priorities etc. You should explain who are you, what are you doing in life. 6. Disappear and not give conclusions. 7. Decide to tell everything from your life. Keep 1-2 plots per day 8. Same plots. Same angle. Same events. You should film new things or film differently ## Good Stories 1. Blogger is on the screen 2. New story - new pic 3. Hook in the beginning of the day 4. Clear conext 5. Story is cleat and concise 6. There are emotions 7. Good and Bad emotions 8. 1 story = 1 thought 9. Lessons through lifestyle ## Lifehack 1. Save moments. You dont need to post from the same day always 2. Event + Emotion + Thought + Insight 3. What am I going through now? If you have no ideas.